Personalized Large Language Models Can Increase the Belief Accuracy of Social Networks

Fuente: arXiv
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Main Authors: Proma, Adiba Mahbub, Pate, Neeley, Kelty, Sean, Ghoshal, Gourab, Druckman, James N., Hoque, Ehsan
Format: Preprint
Published: 2025
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author Proma, Adiba Mahbub
Pate, Neeley
Kelty, Sean
Ghoshal, Gourab
Druckman, James N.
Hoque, Ehsan
author_facet Proma, Adiba Mahbub
Pate, Neeley
Kelty, Sean
Ghoshal, Gourab
Druckman, James N.
Hoque, Ehsan
contents Large language models (LLMs) are increasingly involved in shaping public understanding on contested issues. This has led to substantial discussion about the potential of LLMs to reinforce or correct misperceptions. While existing literature documents the impact of LLMs on individuals' beliefs, limited work explores how LLMs affect social networks. We address this gap with a pre-registered experiment (N = 1265) around the 2024 US presidential election, where we empirically explore the impact of personalized LLMs on belief accuracy in the context of social networks. The LLMs are constructed to be personalized, offering messages tailored to individuals' profiles, and to have guardrails for accurate information retrieval. We find that the presence of a personalized LLM leads individuals to update their beliefs towards the truth. More importantly, individuals with a personalized LLM in their social network not only choose to follow it, indicating they would like to obtain information from it in subsequent interactions, but also construct subsequent social networks to include other individuals with beliefs similar to the LLM -- in this case, more accurate beliefs. Therefore, our results show that LLMs have the capacity to influence individual beliefs and the social networks in which people exist, and highlight the potential of LLMs to act as corrective agents in online environments. Our findings can inform future strategies for responsible AI-mediated communication.
format Preprint
id arxiv_https___arxiv_org_abs_2506_06153
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Personalized Large Language Models Can Increase the Belief Accuracy of Social Networks
Proma, Adiba Mahbub
Pate, Neeley
Kelty, Sean
Ghoshal, Gourab
Druckman, James N.
Hoque, Ehsan
Social and Information Networks
Large language models (LLMs) are increasingly involved in shaping public understanding on contested issues. This has led to substantial discussion about the potential of LLMs to reinforce or correct misperceptions. While existing literature documents the impact of LLMs on individuals' beliefs, limited work explores how LLMs affect social networks. We address this gap with a pre-registered experiment (N = 1265) around the 2024 US presidential election, where we empirically explore the impact of personalized LLMs on belief accuracy in the context of social networks. The LLMs are constructed to be personalized, offering messages tailored to individuals' profiles, and to have guardrails for accurate information retrieval. We find that the presence of a personalized LLM leads individuals to update their beliefs towards the truth. More importantly, individuals with a personalized LLM in their social network not only choose to follow it, indicating they would like to obtain information from it in subsequent interactions, but also construct subsequent social networks to include other individuals with beliefs similar to the LLM -- in this case, more accurate beliefs. Therefore, our results show that LLMs have the capacity to influence individual beliefs and the social networks in which people exist, and highlight the potential of LLMs to act as corrective agents in online environments. Our findings can inform future strategies for responsible AI-mediated communication.
title Personalized Large Language Models Can Increase the Belief Accuracy of Social Networks
topic Social and Information Networks
url https://arxiv.org/abs/2506.06153