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Main Authors: Bar-Isaac, Heski, Deb, Rahul, Mitchell, Matthew
Format: Preprint
Published: 2025
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Online Access:https://arxiv.org/abs/2506.12604
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author Bar-Isaac, Heski
Deb, Rahul
Mitchell, Matthew
author_facet Bar-Isaac, Heski
Deb, Rahul
Mitchell, Matthew
contents We introduce a model of content moderation for sale, where a platform can channel attention in two ways: direct steering that makes content visible to consumers and certification that controls what consumers know about the content. The platform optimally price discriminates using both instruments. Content from higher willingness-to-pay providers enjoys higher quality certification and more views. The platform cross-subsidizes content: the same certificate is assigned to content from low willingness-to-pay providers that appeals to consumers and content from higher willingness-to-pay providers that does not. Cross-subsidization can benefit consumers by making content more diverse; regulation enforcing accurate certification may be harmful.
format Preprint
id arxiv_https___arxiv_org_abs_2506_12604
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Selling Certification, Content Moderation, and Attention
Bar-Isaac, Heski
Deb, Rahul
Mitchell, Matthew
Theoretical Economics
We introduce a model of content moderation for sale, where a platform can channel attention in two ways: direct steering that makes content visible to consumers and certification that controls what consumers know about the content. The platform optimally price discriminates using both instruments. Content from higher willingness-to-pay providers enjoys higher quality certification and more views. The platform cross-subsidizes content: the same certificate is assigned to content from low willingness-to-pay providers that appeals to consumers and content from higher willingness-to-pay providers that does not. Cross-subsidization can benefit consumers by making content more diverse; regulation enforcing accurate certification may be harmful.
title Selling Certification, Content Moderation, and Attention
topic Theoretical Economics
url https://arxiv.org/abs/2506.12604