_version_ 1866909790998888448
author Zhou, Guorui
Deng, Jiaxin
Zhang, Jinghao
Cai, Kuo
Ren, Lejian
Luo, Qiang
Wang, Qianqian
Hu, Qigen
Huang, Rui
Wang, Shiyao
Ding, Weifeng
Li, Wuchao
Luo, Xinchen
Wang, Xingmei
Cheng, Zexuan
Zhang, Zixing
Zhang, Bin
Wang, Boxuan
Ma, Chaoyi
Song, Chengru
Wang, Chenhui
Wang, Di
Meng, Dongxue
Yang, Fan
Zhang, Fangyu
Jiang, Feng
Zhang, Fuxing
Wang, Gang
Zhang, Guowang
Li, Han
Hu, Hengrui
Lin, Hezheng
Cheng, Hongtao
Cao, Hongyang
Wang, Huanjie
Huang, Jiaming
Chen, Jiapeng
Liu, Jiaqiang
Jia, Jinghui
Gai, Kun
Hu, Lantao
Zeng, Liang
Yu, Liao
Wang, Qiang
Zhou, Qidong
Wang, Shengzhe
He, Shihui
Yang, Shuang
Yang, Shujie
Huang, Sui
Wu, Tao
He, Tiantian
Gao, Tingting
Yuan, Wei
Liang, Xiao
Xu, Xiaoxiao
Liu, Xugang
Wang, Yan
Wang, Yi
Liu, Yiwu
Song, Yue
Zhang, Yufei
Wu, Yunfan
Zhao, Yunfeng
Liu, Zhanyu
author_facet Zhou, Guorui
Deng, Jiaxin
Zhang, Jinghao
Cai, Kuo
Ren, Lejian
Luo, Qiang
Wang, Qianqian
Hu, Qigen
Huang, Rui
Wang, Shiyao
Ding, Weifeng
Li, Wuchao
Luo, Xinchen
Wang, Xingmei
Cheng, Zexuan
Zhang, Zixing
Zhang, Bin
Wang, Boxuan
Ma, Chaoyi
Song, Chengru
Wang, Chenhui
Wang, Di
Meng, Dongxue
Yang, Fan
Zhang, Fangyu
Jiang, Feng
Zhang, Fuxing
Wang, Gang
Zhang, Guowang
Li, Han
Hu, Hengrui
Lin, Hezheng
Cheng, Hongtao
Cao, Hongyang
Wang, Huanjie
Huang, Jiaming
Chen, Jiapeng
Liu, Jiaqiang
Jia, Jinghui
Gai, Kun
Hu, Lantao
Zeng, Liang
Yu, Liao
Wang, Qiang
Zhou, Qidong
Wang, Shengzhe
He, Shihui
Yang, Shuang
Yang, Shujie
Huang, Sui
Wu, Tao
He, Tiantian
Gao, Tingting
Yuan, Wei
Liang, Xiao
Xu, Xiaoxiao
Liu, Xugang
Wang, Yan
Wang, Yi
Liu, Yiwu
Song, Yue
Zhang, Yufei
Wu, Yunfan
Zhao, Yunfeng
Liu, Zhanyu
contents Recommender systems have been widely used in various large-scale user-oriented platforms for many years. However, compared to the rapid developments in the AI community, recommendation systems have not achieved a breakthrough in recent years. For instance, they still rely on a multi-stage cascaded architecture rather than an end-to-end approach, leading to computational fragmentation and optimization inconsistencies, and hindering the effective application of key breakthrough technologies from the AI community in recommendation scenarios. To address these issues, we propose OneRec, which reshapes the recommendation system through an end-to-end generative approach and achieves promising results. Firstly, we have enhanced the computational FLOPs of the current recommendation model by 10 $\times$ and have identified the scaling laws for recommendations within certain boundaries. Secondly, reinforcement learning techniques, previously difficult to apply for optimizing recommendations, show significant potential in this framework. Lastly, through infrastructure optimizations, we have achieved 23.7% and 28.8% Model FLOPs Utilization (MFU) on flagship GPUs during training and inference, respectively, aligning closely with the LLM community. This architecture significantly reduces communication and storage overhead, resulting in operating expense that is only 10.6% of traditional recommendation pipelines. Deployed in Kuaishou/Kuaishou Lite APP, it handles 25% of total queries per second, enhancing overall App Stay Time by 0.54% and 1.24%, respectively. Additionally, we have observed significant increases in metrics such as 7-day Lifetime, which is a crucial indicator of recommendation experience. We also provide practical lessons and insights derived from developing, optimizing, and maintaining a production-scale recommendation system with significant real-world impact.
format Preprint
id arxiv_https___arxiv_org_abs_2506_13695
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle OneRec Technical Report
Zhou, Guorui
Deng, Jiaxin
Zhang, Jinghao
Cai, Kuo
Ren, Lejian
Luo, Qiang
Wang, Qianqian
Hu, Qigen
Huang, Rui
Wang, Shiyao
Ding, Weifeng
Li, Wuchao
Luo, Xinchen
Wang, Xingmei
Cheng, Zexuan
Zhang, Zixing
Zhang, Bin
Wang, Boxuan
Ma, Chaoyi
Song, Chengru
Wang, Chenhui
Wang, Di
Meng, Dongxue
Yang, Fan
Zhang, Fangyu
Jiang, Feng
Zhang, Fuxing
Wang, Gang
Zhang, Guowang
Li, Han
Hu, Hengrui
Lin, Hezheng
Cheng, Hongtao
Cao, Hongyang
Wang, Huanjie
Huang, Jiaming
Chen, Jiapeng
Liu, Jiaqiang
Jia, Jinghui
Gai, Kun
Hu, Lantao
Zeng, Liang
Yu, Liao
Wang, Qiang
Zhou, Qidong
Wang, Shengzhe
He, Shihui
Yang, Shuang
Yang, Shujie
Huang, Sui
Wu, Tao
He, Tiantian
Gao, Tingting
Yuan, Wei
Liang, Xiao
Xu, Xiaoxiao
Liu, Xugang
Wang, Yan
Wang, Yi
Liu, Yiwu
Song, Yue
Zhang, Yufei
Wu, Yunfan
Zhao, Yunfeng
Liu, Zhanyu
Information Retrieval
Recommender systems have been widely used in various large-scale user-oriented platforms for many years. However, compared to the rapid developments in the AI community, recommendation systems have not achieved a breakthrough in recent years. For instance, they still rely on a multi-stage cascaded architecture rather than an end-to-end approach, leading to computational fragmentation and optimization inconsistencies, and hindering the effective application of key breakthrough technologies from the AI community in recommendation scenarios. To address these issues, we propose OneRec, which reshapes the recommendation system through an end-to-end generative approach and achieves promising results. Firstly, we have enhanced the computational FLOPs of the current recommendation model by 10 $\times$ and have identified the scaling laws for recommendations within certain boundaries. Secondly, reinforcement learning techniques, previously difficult to apply for optimizing recommendations, show significant potential in this framework. Lastly, through infrastructure optimizations, we have achieved 23.7% and 28.8% Model FLOPs Utilization (MFU) on flagship GPUs during training and inference, respectively, aligning closely with the LLM community. This architecture significantly reduces communication and storage overhead, resulting in operating expense that is only 10.6% of traditional recommendation pipelines. Deployed in Kuaishou/Kuaishou Lite APP, it handles 25% of total queries per second, enhancing overall App Stay Time by 0.54% and 1.24%, respectively. Additionally, we have observed significant increases in metrics such as 7-day Lifetime, which is a crucial indicator of recommendation experience. We also provide practical lessons and insights derived from developing, optimizing, and maintaining a production-scale recommendation system with significant real-world impact.
title OneRec Technical Report
topic Information Retrieval
url https://arxiv.org/abs/2506.13695