Follow the user meaningfully and product growth will follow: A mixed methods case study tying UX Point of View & Growth leading to measurable impact
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arXiv
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| Format: | Preprint |
| Veröffentlicht: |
2025
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| _version_ | 1866915360003850240 |
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| author | Raghuvanshi, Neha |
| author_facet | Raghuvanshi, Neha |
| contents | Have you wondered how cross-functional teams balance between maximizing value that users derive and business growth leading to win-win situations? This case study shows how User Experience Research (UXR) and Data Science teams used mixed methods research to strategically influence Product Led Growth (PLG) for a Password Manager used by million+ users, thus allowing our users, internal teams, and business to win. The audience will take away practical lessons/techniques related to leveraging mixed methods to: a. Maximize user value while meeting business growth goals b. Influence cross-functional teams c. Measure user and business impact This case study can be easily tied to the UXR Point of view pyramid (POV) [2] that represents a methodological approach to construct a POV and further dives into actioning POV to create measurable user and business impact. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2506_21195 |
| institution | arXiv |
| publishDate | 2025 |
| record_format | arxiv |
| spellingShingle | Follow the user meaningfully and product growth will follow: A mixed methods case study tying UX Point of View & Growth leading to measurable impact Raghuvanshi, Neha Human-Computer Interaction Have you wondered how cross-functional teams balance between maximizing value that users derive and business growth leading to win-win situations? This case study shows how User Experience Research (UXR) and Data Science teams used mixed methods research to strategically influence Product Led Growth (PLG) for a Password Manager used by million+ users, thus allowing our users, internal teams, and business to win. The audience will take away practical lessons/techniques related to leveraging mixed methods to: a. Maximize user value while meeting business growth goals b. Influence cross-functional teams c. Measure user and business impact This case study can be easily tied to the UXR Point of view pyramid (POV) [2] that represents a methodological approach to construct a POV and further dives into actioning POV to create measurable user and business impact. |
| title | Follow the user meaningfully and product growth will follow: A mixed methods case study tying UX Point of View & Growth leading to measurable impact |
| topic | Human-Computer Interaction |
| url | https://arxiv.org/abs/2506.21195 |