Potential Customer Lifetime Value in Financial Institutions: The Usage Of Open Banking Data to Improve CLV Estimation

Fuente: arXiv
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Bibliographic Details
Main Authors: de Brito, João B. G., Heldt, Rodrigo, Silveira, Cleo S., Bogaert, Matthias, Bucco, Guilherme B., Luce, Fernando B., Becker, João L., Zabala, Filipe J., Anzanello, Michel J.
Format: Preprint
Published: 2025
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