Super Kawaii Vocalics: Amplifying the "Cute" Factor in Computer Voice

Fuente: arXiv
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Auteurs principaux: Mandai, Yuto, Seaborn, Katie, Nakano, Tomoyasu, Sun, Xin, Wang, Yijia, Kato, Jun
Format: Preprint
Publié: 2025
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author Mandai, Yuto
Seaborn, Katie
Nakano, Tomoyasu
Sun, Xin
Wang, Yijia
Kato, Jun
author_facet Mandai, Yuto
Seaborn, Katie
Nakano, Tomoyasu
Sun, Xin
Wang, Yijia
Kato, Jun
contents "Kawaii" is the Japanese concept of cute, which carries sociocultural connotations related to social identities and emotional responses. Yet, virtually all work to date has focused on the visual side of kawaii, including in studies of computer agents and social robots. In pursuit of formalizing the new science of kawaii vocalics, we explored what elements of voice relate to kawaii and how they might be manipulated, manually and automatically. We conducted a four-phase study (grand N = 512) with two varieties of computer voices: text-to-speech (TTS) and game character voices. We found kawaii "sweet spots" through manipulation of fundamental and formant frequencies, but only for certain voices and to a certain extent. Findings also suggest a ceiling effect for the kawaii vocalics of certain voices. We offer empirical validation of the preliminary kawaii vocalics model and an elementary method for manipulating kawaii perceptions of computer voice.
format Preprint
id arxiv_https___arxiv_org_abs_2507_06235
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Super Kawaii Vocalics: Amplifying the "Cute" Factor in Computer Voice
Mandai, Yuto
Seaborn, Katie
Nakano, Tomoyasu
Sun, Xin
Wang, Yijia
Kato, Jun
Human-Computer Interaction
Artificial Intelligence
Computation and Language
Computers and Society
Sound
Audio and Speech Processing
"Kawaii" is the Japanese concept of cute, which carries sociocultural connotations related to social identities and emotional responses. Yet, virtually all work to date has focused on the visual side of kawaii, including in studies of computer agents and social robots. In pursuit of formalizing the new science of kawaii vocalics, we explored what elements of voice relate to kawaii and how they might be manipulated, manually and automatically. We conducted a four-phase study (grand N = 512) with two varieties of computer voices: text-to-speech (TTS) and game character voices. We found kawaii "sweet spots" through manipulation of fundamental and formant frequencies, but only for certain voices and to a certain extent. Findings also suggest a ceiling effect for the kawaii vocalics of certain voices. We offer empirical validation of the preliminary kawaii vocalics model and an elementary method for manipulating kawaii perceptions of computer voice.
title Super Kawaii Vocalics: Amplifying the "Cute" Factor in Computer Voice
topic Human-Computer Interaction
Artificial Intelligence
Computation and Language
Computers and Society
Sound
Audio and Speech Processing
url https://arxiv.org/abs/2507.06235