Knowledge-aware Diffusion-Enhanced Multimedia Recommendation

Fuente: arXiv
Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Mo, Xian, Liu, Fei, Tang, Rui, Jintao, Gao, Liu, Hao
Format: Preprint
Veröffentlicht: 2025
Schlagworte:
Online-Zugang:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
_version_ 1866912497216258048
author Mo, Xian
Liu, Fei
Tang, Rui
Jintao
Gao
Liu, Hao
author_facet Mo, Xian
Liu, Fei
Tang, Rui
Jintao
Gao
Liu, Hao
contents Multimedia recommendations aim to use rich multimedia content to enhance historical user-item interaction information, which can not only indicate the content relatedness among items but also reveal finer-grained preferences of users. In this paper, we propose a Knowledge-aware Diffusion-Enhanced architecture using contrastive learning paradigms (KDiffE) for multimedia recommendations. Specifically, we first utilize original user-item graphs to build an attention-aware matrix into graph neural networks, which can learn the importance between users and items for main view construction. The attention-aware matrix is constructed by adopting a random walk with a restart strategy, which can preserve the importance between users and items to generate aggregation of attention-aware node features. Then, we propose a guided diffusion model to generate strongly task-relevant knowledge graphs with less noise for constructing a knowledge-aware contrastive view, which utilizes user embeddings with an edge connected to an item to guide the generation of strongly task-relevant knowledge graphs for enhancing the item's semantic information. We perform comprehensive experiments on three multimedia datasets that reveal the effectiveness of our KDiffE and its components on various state-of-the-art methods. Our source codes are available https://github.com/1453216158/KDiffE.
format Preprint
id arxiv_https___arxiv_org_abs_2507_16396
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Knowledge-aware Diffusion-Enhanced Multimedia Recommendation
Mo, Xian
Liu, Fei
Tang, Rui
Jintao
Gao
Liu, Hao
Multimedia
Information Retrieval
Multimedia recommendations aim to use rich multimedia content to enhance historical user-item interaction information, which can not only indicate the content relatedness among items but also reveal finer-grained preferences of users. In this paper, we propose a Knowledge-aware Diffusion-Enhanced architecture using contrastive learning paradigms (KDiffE) for multimedia recommendations. Specifically, we first utilize original user-item graphs to build an attention-aware matrix into graph neural networks, which can learn the importance between users and items for main view construction. The attention-aware matrix is constructed by adopting a random walk with a restart strategy, which can preserve the importance between users and items to generate aggregation of attention-aware node features. Then, we propose a guided diffusion model to generate strongly task-relevant knowledge graphs with less noise for constructing a knowledge-aware contrastive view, which utilizes user embeddings with an edge connected to an item to guide the generation of strongly task-relevant knowledge graphs for enhancing the item's semantic information. We perform comprehensive experiments on three multimedia datasets that reveal the effectiveness of our KDiffE and its components on various state-of-the-art methods. Our source codes are available https://github.com/1453216158/KDiffE.
title Knowledge-aware Diffusion-Enhanced Multimedia Recommendation
topic Multimedia
Information Retrieval
url https://arxiv.org/abs/2507.16396