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Main Authors: Mehlan, Ronja, Hess, Claudia, Stierstorfer, Quintus, Schaaff, Kristina
Format: Preprint
Published: 2025
Subjects:
Online Access:https://arxiv.org/abs/2508.04070
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author Mehlan, Ronja
Hess, Claudia
Stierstorfer, Quintus
Schaaff, Kristina
author_facet Mehlan, Ronja
Hess, Claudia
Stierstorfer, Quintus
Schaaff, Kristina
contents As artificial intelligence becomes increasingly integrated into digital learning environments, the personalization of learning content to reflect learners' individual career goals offers promising potential to enhance engagement and long-term motivation. In our study, we investigate how career goal-based content adaptation in learning systems based on generative AI (GenAI) influences learner engagement, satisfaction, and study efficiency. The mixed-methods experiment involved more than 4,000 learners, with one group receiving learning scenarios tailored to their career goals and a control group. Quantitative results show increased session duration, higher satisfaction ratings, and a modest reduction in study duration compared to standard content. Qualitative analysis highlights that learners found the personalized material motivating and practical, enabling deep cognitive engagement and strong identification with the content. These findings underscore the value of aligning educational content with learners' career goals and suggest that scalable AI personalization can bridge academic knowledge and workplace applicability.
format Preprint
id arxiv_https___arxiv_org_abs_2508_04070
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Personalized Knowledge Transfer Through Generative AI: Contextualizing Learning to Individual Career Goals
Mehlan, Ronja
Hess, Claudia
Stierstorfer, Quintus
Schaaff, Kristina
Artificial Intelligence
Computers and Society
As artificial intelligence becomes increasingly integrated into digital learning environments, the personalization of learning content to reflect learners' individual career goals offers promising potential to enhance engagement and long-term motivation. In our study, we investigate how career goal-based content adaptation in learning systems based on generative AI (GenAI) influences learner engagement, satisfaction, and study efficiency. The mixed-methods experiment involved more than 4,000 learners, with one group receiving learning scenarios tailored to their career goals and a control group. Quantitative results show increased session duration, higher satisfaction ratings, and a modest reduction in study duration compared to standard content. Qualitative analysis highlights that learners found the personalized material motivating and practical, enabling deep cognitive engagement and strong identification with the content. These findings underscore the value of aligning educational content with learners' career goals and suggest that scalable AI personalization can bridge academic knowledge and workplace applicability.
title Personalized Knowledge Transfer Through Generative AI: Contextualizing Learning to Individual Career Goals
topic Artificial Intelligence
Computers and Society
url https://arxiv.org/abs/2508.04070