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Main Authors: King, Catherine, Phillips, Samantha C., Carley, Kathleen M.
Format: Preprint
Published: 2025
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Online Access:https://arxiv.org/abs/2508.05849
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author King, Catherine
Phillips, Samantha C.
Carley, Kathleen M.
author_facet King, Catherine
Phillips, Samantha C.
Carley, Kathleen M.
contents The proliferation of misinformation on social media has concerning possible consequences, such as the degradation of democratic norms. While recent research on countering misinformation has largely focused on analyzing the effectiveness of interventions, the factors associated with public support for these interventions have received little attention. We asked 1,010 American social media users to rate their support for and perceptions of ten misinformation interventions implemented by the government or social media companies. Our results indicate that the perceived fairness of the intervention is the most important factor in determining support, followed by the perceived effectiveness of that intervention and then the intrusiveness. Interventions that supported user agency and transparency, such as labeling content or fact-checking ads, were more popular than those that involved moderating or removing content or accounts. We found some demographic differences in support levels, with Democrats and women supporting interventions more and finding them more fair, more effective, and less intrusive than Republicans and men, respectively. It is critical to understand which interventions are supported and why, as public opinion can play a key role in the rollout and effectiveness of policies.
format Preprint
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institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Public support for misinformation interventions depends on perceived fairness, effectiveness, and intrusiveness
King, Catherine
Phillips, Samantha C.
Carley, Kathleen M.
Computers and Society
The proliferation of misinformation on social media has concerning possible consequences, such as the degradation of democratic norms. While recent research on countering misinformation has largely focused on analyzing the effectiveness of interventions, the factors associated with public support for these interventions have received little attention. We asked 1,010 American social media users to rate their support for and perceptions of ten misinformation interventions implemented by the government or social media companies. Our results indicate that the perceived fairness of the intervention is the most important factor in determining support, followed by the perceived effectiveness of that intervention and then the intrusiveness. Interventions that supported user agency and transparency, such as labeling content or fact-checking ads, were more popular than those that involved moderating or removing content or accounts. We found some demographic differences in support levels, with Democrats and women supporting interventions more and finding them more fair, more effective, and less intrusive than Republicans and men, respectively. It is critical to understand which interventions are supported and why, as public opinion can play a key role in the rollout and effectiveness of policies.
title Public support for misinformation interventions depends on perceived fairness, effectiveness, and intrusiveness
topic Computers and Society
url https://arxiv.org/abs/2508.05849