Quantifying Visualization Vibes: Measuring Socio-Indexicality at Scale

Fuente: arXiv
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Main Authors: Fox, Amy Rae, Morgenstern, Michelle, Jones, Graham M., Satyanarayan, Arvind
Format: Preprint
Published: 2025
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author Fox, Amy Rae
Morgenstern, Michelle
Jones, Graham M.
Satyanarayan, Arvind
author_facet Fox, Amy Rae
Morgenstern, Michelle
Jones, Graham M.
Satyanarayan, Arvind
contents What impressions might readers form with visualizations that go beyond the data they encode? In this paper, we build on recent work that demonstrates the socio-indexical function of visualization, showing that visualizations communicate more than the data they explicitly encode. Bridging this with prior work examining public discourse about visualizations, we contribute an analytic framework for describing inferences about an artifact's social provenance. Via a series of attribution-elicitation surveys, we offer descriptive evidence that these social inferences: (1) can be studied asynchronously, (2) are not unique to a particular sociocultural group or a function of limited data literacy, and (3) may influence assessments of trust. Further, we demonstrate (4) how design features act in concert with the topic and underlying messages of an artifact's data to give rise to such 'beyond-data' readings. We conclude by discussing the design and research implications of inferences about social provenance, and why we believe broadening the scope of research on human factors in visualization to include sociocultural phenomena can yield actionable design recommendations to address urgent challenges in public data communication.
format Preprint
id arxiv_https___arxiv_org_abs_2508_06786
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Quantifying Visualization Vibes: Measuring Socio-Indexicality at Scale
Fox, Amy Rae
Morgenstern, Michelle
Jones, Graham M.
Satyanarayan, Arvind
Human-Computer Interaction
Graphics
What impressions might readers form with visualizations that go beyond the data they encode? In this paper, we build on recent work that demonstrates the socio-indexical function of visualization, showing that visualizations communicate more than the data they explicitly encode. Bridging this with prior work examining public discourse about visualizations, we contribute an analytic framework for describing inferences about an artifact's social provenance. Via a series of attribution-elicitation surveys, we offer descriptive evidence that these social inferences: (1) can be studied asynchronously, (2) are not unique to a particular sociocultural group or a function of limited data literacy, and (3) may influence assessments of trust. Further, we demonstrate (4) how design features act in concert with the topic and underlying messages of an artifact's data to give rise to such 'beyond-data' readings. We conclude by discussing the design and research implications of inferences about social provenance, and why we believe broadening the scope of research on human factors in visualization to include sociocultural phenomena can yield actionable design recommendations to address urgent challenges in public data communication.
title Quantifying Visualization Vibes: Measuring Socio-Indexicality at Scale
topic Human-Computer Interaction
Graphics
url https://arxiv.org/abs/2508.06786