The impact of brand equity on vertical integration in franchise systems

Fuente: arXiv

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Bibliographic Details
Main Authors:	Kayed, Mohammad, Kacker, Manish, Wu, Ruhai, Sadeh, Farhad
Format:	Preprint
Published:	2025
Subjects:	General Economics Economics
Online Access:	Acceder al recurso
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Internet

https://arxiv.org/abs/2508.06824