From Platform Migration to Cultural Integration: the Ingress and Diffusion of #wlw from TikTok to RedNote in Queer Women Communities
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arXiv
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| Autori principali: | , , , , , |
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| Natura: | Preprint |
| Pubblicazione: |
2025
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| _version_ | 1866909733310431232 |
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| author | Pan, Ziqi Zhang, Runhua Luo, Jiehui Zhang, Yuanhao Deng, Yue Ma, Xiaojuan |
| author_facet | Pan, Ziqi Zhang, Runhua Luo, Jiehui Zhang, Yuanhao Deng, Yue Ma, Xiaojuan |
| contents | Hashtags serve as identity markers and connection tools in online queer communities. Recently, the Western-origin #wlw (women-loving-women) hashtag has risen in the Chinese lesbian community on RedNote, coinciding with user migration triggered by the temporary US TikTok ban. This event provides a unique lens to study cross-cultural hashtag ingress and diffusion through the populations' responsive behaviors in cyber-migration. In this paper, we conducted a two-phase content analysis of 418 #wlw posts from January and April, examining different usage patterns during the hashtag's ingress and diffusion. Results indicate that the successful introduction of #wlw was facilitated by TikTok immigrants' bold importation, both populations' mutual interpretation, and RedNote natives' discussions. In current manifestation of diffusion, #wlw becomes a RedNote-recognized queer hashtag for sharing queer life, and semantically expands to support feminism discourse. Our findings provide empirical insights for enhancing the marginalized communities' cross-cultural communication. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2508_07579 |
| institution | arXiv |
| publishDate | 2025 |
| record_format | arxiv |
| spellingShingle | From Platform Migration to Cultural Integration: the Ingress and Diffusion of #wlw from TikTok to RedNote in Queer Women Communities Pan, Ziqi Zhang, Runhua Luo, Jiehui Zhang, Yuanhao Deng, Yue Ma, Xiaojuan Social and Information Networks Computers and Society Human-Computer Interaction Hashtags serve as identity markers and connection tools in online queer communities. Recently, the Western-origin #wlw (women-loving-women) hashtag has risen in the Chinese lesbian community on RedNote, coinciding with user migration triggered by the temporary US TikTok ban. This event provides a unique lens to study cross-cultural hashtag ingress and diffusion through the populations' responsive behaviors in cyber-migration. In this paper, we conducted a two-phase content analysis of 418 #wlw posts from January and April, examining different usage patterns during the hashtag's ingress and diffusion. Results indicate that the successful introduction of #wlw was facilitated by TikTok immigrants' bold importation, both populations' mutual interpretation, and RedNote natives' discussions. In current manifestation of diffusion, #wlw becomes a RedNote-recognized queer hashtag for sharing queer life, and semantically expands to support feminism discourse. Our findings provide empirical insights for enhancing the marginalized communities' cross-cultural communication. |
| title | From Platform Migration to Cultural Integration: the Ingress and Diffusion of #wlw from TikTok to RedNote in Queer Women Communities |
| topic | Social and Information Networks Computers and Society Human-Computer Interaction |
| url | https://arxiv.org/abs/2508.07579 |