How Persuasive Could LLMs Be? A First Study Combining Linguistic-Rhetorical Analysis and User Experiments

Fuente: arXiv
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Autori principali: Raffini, Daniel, Macori, Agnese, Porcaro, Lorenzo, Catarci, Tiziana, Angelini, Marco
Natura: Preprint
Pubblicazione: 2025
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author Raffini, Daniel
Macori, Agnese
Porcaro, Lorenzo
Catarci, Tiziana
Angelini, Marco
author_facet Raffini, Daniel
Macori, Agnese
Porcaro, Lorenzo
Catarci, Tiziana
Angelini, Marco
contents This study examines the rhetorical and linguistic features of argumentative texts generated by ChatGPT on ethically nuanced topics and investigates their persuasive impact on human readers.Through a user study involving 62 participants and pre-post interaction surveys, the paper analyzes how exposure to AI-generated arguments affects opinion change and user perception. A linguistic and rhetorical analysis of the generated texts reveals a consistent argumentative macrostructure, reliance on formulaic expressions, and limited stylistic richness. While ChatGPT demonstrates proficiency in constructing coherent argumentative texts, its persuasive efficacy appears constrained, particularly on topics involving ethical issues.The study finds that while participants often acknowledge the benefits highlighted by ChatGPT, ethical concerns tend to persist or even intensify post-interaction. The results also demonstrate a variation depending on the topic. These findings highlight new insights on AI-generated persuasion in ethically sensitive domains and are a basis for future research.
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id arxiv_https___arxiv_org_abs_2508_09614
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle How Persuasive Could LLMs Be? A First Study Combining Linguistic-Rhetorical Analysis and User Experiments
Raffini, Daniel
Macori, Agnese
Porcaro, Lorenzo
Catarci, Tiziana
Angelini, Marco
Human-Computer Interaction
Artificial Intelligence
Computation and Language
Computers and Society
This study examines the rhetorical and linguistic features of argumentative texts generated by ChatGPT on ethically nuanced topics and investigates their persuasive impact on human readers.Through a user study involving 62 participants and pre-post interaction surveys, the paper analyzes how exposure to AI-generated arguments affects opinion change and user perception. A linguistic and rhetorical analysis of the generated texts reveals a consistent argumentative macrostructure, reliance on formulaic expressions, and limited stylistic richness. While ChatGPT demonstrates proficiency in constructing coherent argumentative texts, its persuasive efficacy appears constrained, particularly on topics involving ethical issues.The study finds that while participants often acknowledge the benefits highlighted by ChatGPT, ethical concerns tend to persist or even intensify post-interaction. The results also demonstrate a variation depending on the topic. These findings highlight new insights on AI-generated persuasion in ethically sensitive domains and are a basis for future research.
title How Persuasive Could LLMs Be? A First Study Combining Linguistic-Rhetorical Analysis and User Experiments
topic Human-Computer Interaction
Artificial Intelligence
Computation and Language
Computers and Society
url https://arxiv.org/abs/2508.09614