Personalized Product Search Ranking: A Multi-Task Learning Approach with Tabular and Non-Tabular Data

Fuente: arXiv
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Main Authors: Morishetti, Lalitesh, Kumar, Abhay, Scott, Jonathan, Nag, Kaushiki, Sharma, Gunjan, Vashishtha, Shanu, Sridhar, Rahul, Chatter, Rohit, Achan, Kannan
Format: Preprint
Published: 2025
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author Morishetti, Lalitesh
Kumar, Abhay
Scott, Jonathan
Nag, Kaushiki
Sharma, Gunjan
Vashishtha, Shanu
Sridhar, Rahul
Chatter, Rohit
Achan, Kannan
author_facet Morishetti, Lalitesh
Kumar, Abhay
Scott, Jonathan
Nag, Kaushiki
Sharma, Gunjan
Vashishtha, Shanu
Sridhar, Rahul
Chatter, Rohit
Achan, Kannan
contents In this paper, we present a novel model architecture for optimizing personalized product search ranking using a multi-task learning (MTL) framework. Our approach uniquely integrates tabular and non-tabular data, leveraging a pre-trained TinyBERT model for semantic embeddings and a novel sampling technique to capture diverse customer behaviors. We evaluate our model against several baselines, including XGBoost, TabNet, FT-Transformer, DCN-V2, and MMoE, focusing on their ability to handle mixed data types and optimize personalized ranking. Additionally, we propose a scalable relevance labeling mechanism based on click-through rates, click positions, and semantic similarity, offering an alternative to traditional human-annotated labels. Experimental results show that combining non-tabular data with advanced embedding techniques in multi-task learning paradigm significantly enhances model performance. Ablation studies further underscore the benefits of incorporating relevance labels, fine-tuning TinyBERT layers, and TinyBERT query-product embedding interactions. These results demonstrate the effectiveness of our approach in achieving improved personalized product search ranking.
format Preprint
id arxiv_https___arxiv_org_abs_2508_09636
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Personalized Product Search Ranking: A Multi-Task Learning Approach with Tabular and Non-Tabular Data
Morishetti, Lalitesh
Kumar, Abhay
Scott, Jonathan
Nag, Kaushiki
Sharma, Gunjan
Vashishtha, Shanu
Sridhar, Rahul
Chatter, Rohit
Achan, Kannan
Information Retrieval
Artificial Intelligence
Computation and Language
Machine Learning
In this paper, we present a novel model architecture for optimizing personalized product search ranking using a multi-task learning (MTL) framework. Our approach uniquely integrates tabular and non-tabular data, leveraging a pre-trained TinyBERT model for semantic embeddings and a novel sampling technique to capture diverse customer behaviors. We evaluate our model against several baselines, including XGBoost, TabNet, FT-Transformer, DCN-V2, and MMoE, focusing on their ability to handle mixed data types and optimize personalized ranking. Additionally, we propose a scalable relevance labeling mechanism based on click-through rates, click positions, and semantic similarity, offering an alternative to traditional human-annotated labels. Experimental results show that combining non-tabular data with advanced embedding techniques in multi-task learning paradigm significantly enhances model performance. Ablation studies further underscore the benefits of incorporating relevance labels, fine-tuning TinyBERT layers, and TinyBERT query-product embedding interactions. These results demonstrate the effectiveness of our approach in achieving improved personalized product search ranking.
title Personalized Product Search Ranking: A Multi-Task Learning Approach with Tabular and Non-Tabular Data
topic Information Retrieval
Artificial Intelligence
Computation and Language
Machine Learning
url https://arxiv.org/abs/2508.09636