Language of Persuasion and Misrepresentation in Business Communication: A Textual Detection Approach

Fuente: arXiv
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Autores principales: Hossen, Sayem, Joti, Monalisa Moon, Rashed, Md. Golam
Formato: Preprint
Publicado: 2025
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author Hossen, Sayem
Joti, Monalisa Moon
Rashed, Md. Golam
author_facet Hossen, Sayem
Joti, Monalisa Moon
Rashed, Md. Golam
contents Business communication digitisation has reorganised the process of persuasive discourse, which allows not only greater transparency but also advanced deception. This inquiry synthesises classical rhetoric and communication psychology with linguistic theory and empirical studies in the financial reporting, sustainability discourse, and digital marketing to explain how deceptive language can be systematically detected using persuasive lexicon. In controlled settings, detection accuracies of greater than 99% were achieved by using computational textual analysis as well as personalised transformer models. However, reproducing this performance in multilingual settings is also problematic and, to a large extent, this is because it is not easy to find sufficient data, and because few multilingual text-processing infrastructures are in place. This evidence shows that there has been an increasing gap between the theoretical representations of communication and those empirically approximated, and therefore, there is a need to have strong automatic text-identification systems where AI-based discourse is becoming more realistic in communicating with humans.
format Preprint
id arxiv_https___arxiv_org_abs_2508_09935
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Language of Persuasion and Misrepresentation in Business Communication: A Textual Detection Approach
Hossen, Sayem
Joti, Monalisa Moon
Rashed, Md. Golam
Computation and Language
Computational Finance
General Finance
Business communication digitisation has reorganised the process of persuasive discourse, which allows not only greater transparency but also advanced deception. This inquiry synthesises classical rhetoric and communication psychology with linguistic theory and empirical studies in the financial reporting, sustainability discourse, and digital marketing to explain how deceptive language can be systematically detected using persuasive lexicon. In controlled settings, detection accuracies of greater than 99% were achieved by using computational textual analysis as well as personalised transformer models. However, reproducing this performance in multilingual settings is also problematic and, to a large extent, this is because it is not easy to find sufficient data, and because few multilingual text-processing infrastructures are in place. This evidence shows that there has been an increasing gap between the theoretical representations of communication and those empirically approximated, and therefore, there is a need to have strong automatic text-identification systems where AI-based discourse is becoming more realistic in communicating with humans.
title Language of Persuasion and Misrepresentation in Business Communication: A Textual Detection Approach
topic Computation and Language
Computational Finance
General Finance
url https://arxiv.org/abs/2508.09935