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| Main Authors: | , , |
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| Format: | Preprint |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://arxiv.org/abs/2508.16865 |
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| _version_ | 1866911118569504768 |
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| author | Eizmendi-Iraola, Maider Peña-Fernández, Simón Morales-i-Gras, Jordi |
| author_facet | Eizmendi-Iraola, Maider Peña-Fernández, Simón Morales-i-Gras, Jordi |
| contents | Social media platforms facilitate the dissemination of science and access to it. However, gender inequalities in the participation and visibility of communicators persist. This study examined the differences in reach and audience response between YouTube and TikTok from a gender perspective. To do so, the ten most influential science accounts on YouTube and TikTok were selected, with the sample divided equally between men and women, to conduct a comparative study. A total of 4293 videos on TikTok and 4825 on YouTube were analyzed, along with 277,528 comments, considering metrics of views and interaction. The results show that on YouTube, men received more likes and views, while on TikTok, audience response was more balanced. The participation of women on both platforms also had a differential impact, as the number of women engaging with content on YouTube negatively correlated with interaction levels, whereas on TikTok, their impact was slightly positive. In conclusion, TikTok emerges as a more inclusive space for scientific communication, though structural challenges remain on both platforms, encouraging further research into strategies that promote gender equity in online science communication. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2508_16865 |
| institution | arXiv |
| publishDate | 2025 |
| record_format | arxiv |
| spellingShingle | The Gender Gap in Science Communication on TikTok and YouTube: How Platform Dynamics Shape the Visibility of Female Science Communicators Eizmendi-Iraola, Maider Peña-Fernández, Simón Morales-i-Gras, Jordi Social and Information Networks Social media platforms facilitate the dissemination of science and access to it. However, gender inequalities in the participation and visibility of communicators persist. This study examined the differences in reach and audience response between YouTube and TikTok from a gender perspective. To do so, the ten most influential science accounts on YouTube and TikTok were selected, with the sample divided equally between men and women, to conduct a comparative study. A total of 4293 videos on TikTok and 4825 on YouTube were analyzed, along with 277,528 comments, considering metrics of views and interaction. The results show that on YouTube, men received more likes and views, while on TikTok, audience response was more balanced. The participation of women on both platforms also had a differential impact, as the number of women engaging with content on YouTube negatively correlated with interaction levels, whereas on TikTok, their impact was slightly positive. In conclusion, TikTok emerges as a more inclusive space for scientific communication, though structural challenges remain on both platforms, encouraging further research into strategies that promote gender equity in online science communication. |
| title | The Gender Gap in Science Communication on TikTok and YouTube: How Platform Dynamics Shape the Visibility of Female Science Communicators |
| topic | Social and Information Networks |
| url | https://arxiv.org/abs/2508.16865 |