MARS: Modality-Aligned Retrieval for Sequence Augmented CTR Prediction
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arXiv
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| Main Authors: | Xiao, Yutian, Wang, Shukuan, Wang, Binhao, Zhang, Zhao, Zhang, Yanze, Liu, Shanqi, Feng, Chao, Li, Xiang, Zhuang, Fuzhen |
|---|---|
| Format: | Preprint |
| Published: |
2025
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| Subjects: | |
| Online Access: | |
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