The Basic B*** Effect: The Use of LLM-based Agents Reduces the Distinctiveness and Diversity of People's Choices

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Auteurs principaux: Matz, Sandra C., Horton, C. Blaine, Goethals, Sofie
Format: Preprint
Publié: 2025
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author Matz, Sandra C.
Horton, C. Blaine
Goethals, Sofie
author_facet Matz, Sandra C.
Horton, C. Blaine
Goethals, Sofie
contents Large language models (LLMs) increasingly act on people's behalf: they write emails, buy groceries, and book restaurants. While the outsourcing of human decision-making to AI can be both efficient and effective, it raises a fundamental question: how does delegating identity-defining choices to AI reshape who people become? We study the impact of agentic LLMs on two identity-relevant outcomes: interpersonal distinctiveness - how unique a person's choices are relative to others - and intrapersonal diversity - the breadth of a single person's choices over time. Using real choices drawn from social-media behavior of 1,000 U.S. users (110,000 choices in total), we compare a generic and personalized agent to a human baseline. Both agents shift people's choices toward more popular options, reducing the distinctiveness of their behaviors and preferences. While the use of personalized agents tempers this homogenization (compared to the generic AI), it also more strongly compresses the diversity of people's preference portfolios by narrowing what they explore across topics and psychological affinities. Understanding how AI agents might flatten human experience, and how using generic versus personalized agents involves distinctiveness-diversity trade-offs, is critical for designing systems that augment rather than constrain human agency, and for safeguarding diversity in thought, taste, and expression.
format Preprint
id arxiv_https___arxiv_org_abs_2509_02910
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle The Basic B*** Effect: The Use of LLM-based Agents Reduces the Distinctiveness and Diversity of People's Choices
Matz, Sandra C.
Horton, C. Blaine
Goethals, Sofie
Human-Computer Interaction
Artificial Intelligence
Computers and Society
Large language models (LLMs) increasingly act on people's behalf: they write emails, buy groceries, and book restaurants. While the outsourcing of human decision-making to AI can be both efficient and effective, it raises a fundamental question: how does delegating identity-defining choices to AI reshape who people become? We study the impact of agentic LLMs on two identity-relevant outcomes: interpersonal distinctiveness - how unique a person's choices are relative to others - and intrapersonal diversity - the breadth of a single person's choices over time. Using real choices drawn from social-media behavior of 1,000 U.S. users (110,000 choices in total), we compare a generic and personalized agent to a human baseline. Both agents shift people's choices toward more popular options, reducing the distinctiveness of their behaviors and preferences. While the use of personalized agents tempers this homogenization (compared to the generic AI), it also more strongly compresses the diversity of people's preference portfolios by narrowing what they explore across topics and psychological affinities. Understanding how AI agents might flatten human experience, and how using generic versus personalized agents involves distinctiveness-diversity trade-offs, is critical for designing systems that augment rather than constrain human agency, and for safeguarding diversity in thought, taste, and expression.
title The Basic B*** Effect: The Use of LLM-based Agents Reduces the Distinctiveness and Diversity of People's Choices
topic Human-Computer Interaction
Artificial Intelligence
Computers and Society
url https://arxiv.org/abs/2509.02910