Social Media Clones: Exploring the Impact of Social Delegation with AI Clones through a Design Workbook Study

Fuente: arXiv
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Main Authors: Liu, Jackie, Shirvani, Mehrnoosh Sadat, Hong, Hwajung, Kim, Ig-Jae, Yoon, Dongwook
Format: Preprint
Published: 2025
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author Liu, Jackie
Shirvani, Mehrnoosh Sadat
Hong, Hwajung
Kim, Ig-Jae
Yoon, Dongwook
author_facet Liu, Jackie
Shirvani, Mehrnoosh Sadat
Hong, Hwajung
Kim, Ig-Jae
Yoon, Dongwook
contents Social media clones are AI-powered social delegates of ourselves created using our personal data. As our identities and online personas intertwine, these technologies have the potential to greatly enhance our social media experience. If mismanaged, however, these clones may also pose new risks to our social reputation and online relationships. To set the foundation for a productive and responsible integration, we set out to understand how social media clones will impact our online behavior and interactions. We conducted a series of semi-structured interviews introducing eight speculative clone concepts to 32 social media users through a design workbook. Applying existing work in AI-mediated communication in the context of social media, we found that although clones can offer convenience and comfort, they can also threaten the user's authenticity and increase skepticism within the online community. As a result, users tend to behave more like their clones to mitigate discrepancies and interaction breakdowns. These findings are discussed through the lens of past literature in identity and impression management to highlight challenges in the adoption of social media clones by the general public, and propose design considerations for their successful integration into social media platforms.
format Preprint
id arxiv_https___arxiv_org_abs_2509_07502
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Social Media Clones: Exploring the Impact of Social Delegation with AI Clones through a Design Workbook Study
Liu, Jackie
Shirvani, Mehrnoosh Sadat
Hong, Hwajung
Kim, Ig-Jae
Yoon, Dongwook
Human-Computer Interaction
Social media clones are AI-powered social delegates of ourselves created using our personal data. As our identities and online personas intertwine, these technologies have the potential to greatly enhance our social media experience. If mismanaged, however, these clones may also pose new risks to our social reputation and online relationships. To set the foundation for a productive and responsible integration, we set out to understand how social media clones will impact our online behavior and interactions. We conducted a series of semi-structured interviews introducing eight speculative clone concepts to 32 social media users through a design workbook. Applying existing work in AI-mediated communication in the context of social media, we found that although clones can offer convenience and comfort, they can also threaten the user's authenticity and increase skepticism within the online community. As a result, users tend to behave more like their clones to mitigate discrepancies and interaction breakdowns. These findings are discussed through the lens of past literature in identity and impression management to highlight challenges in the adoption of social media clones by the general public, and propose design considerations for their successful integration into social media platforms.
title Social Media Clones: Exploring the Impact of Social Delegation with AI Clones through a Design Workbook Study
topic Human-Computer Interaction
url https://arxiv.org/abs/2509.07502