Generative AI as a Safety Net for Survey Question Refinement

Fuente: arXiv
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Main Authors: Metheney, Erica Ann, Yehle, Lauren
Format: Preprint
Published: 2025
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author Metheney, Erica Ann
Yehle, Lauren
author_facet Metheney, Erica Ann
Yehle, Lauren
contents Writing survey questions that easily and accurately convey their intent to a variety of respondents is a demanding and high-stakes task. Despite the extensive literature on best practices, the number of considerations to keep in mind is vast and even small errors can render collected data unusable for its intended purpose. The process of drafting initial questions, checking for known sources of error, and developing solutions to those problems requires considerable time, expertise, and financial resources. Given the rising costs of survey implementation and the critical role that polls play in media, policymaking, and research, it is vital that we utilize all available tools to protect the integrity of survey data and the financial investments made to obtain it. Since its launch in 2022, ChatGPT and other generative AI model platforms have been integrated into everyday life processes and workflows, particularly pertaining to text revision. While many researchers have begun exploring how generative AI may assist with questionnaire design, we have implemented a prompt experiment to systematically test what kind of feedback on survey questions an average ChatGPT user can expect. Results from our zero--shot prompt experiment, which randomized the version of ChatGPT and the persona given to the model, shows that generative AI is a valuable tool today, even for an average AI user, and suggests that AI will play an increasingly prominent role in the evolution of survey development best practices as precise tools are developed.
format Preprint
id arxiv_https___arxiv_org_abs_2509_08702
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Generative AI as a Safety Net for Survey Question Refinement
Metheney, Erica Ann
Yehle, Lauren
Methodology
Computers and Society
Applications
Writing survey questions that easily and accurately convey their intent to a variety of respondents is a demanding and high-stakes task. Despite the extensive literature on best practices, the number of considerations to keep in mind is vast and even small errors can render collected data unusable for its intended purpose. The process of drafting initial questions, checking for known sources of error, and developing solutions to those problems requires considerable time, expertise, and financial resources. Given the rising costs of survey implementation and the critical role that polls play in media, policymaking, and research, it is vital that we utilize all available tools to protect the integrity of survey data and the financial investments made to obtain it. Since its launch in 2022, ChatGPT and other generative AI model platforms have been integrated into everyday life processes and workflows, particularly pertaining to text revision. While many researchers have begun exploring how generative AI may assist with questionnaire design, we have implemented a prompt experiment to systematically test what kind of feedback on survey questions an average ChatGPT user can expect. Results from our zero--shot prompt experiment, which randomized the version of ChatGPT and the persona given to the model, shows that generative AI is a valuable tool today, even for an average AI user, and suggests that AI will play an increasingly prominent role in the evolution of survey development best practices as precise tools are developed.
title Generative AI as a Safety Net for Survey Question Refinement
topic Methodology
Computers and Society
Applications
url https://arxiv.org/abs/2509.08702