User Exploration and Exploitation Behavior Under the Influence of Real-time Interactions in Live Streaming Environments
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arXiv
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| Main Authors: | , , , |
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| Format: | Preprint |
| Published: |
2025
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| _version_ | 1866916946287525888 |
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| author | Matsui, Akira Fujikawa, Kazuki Sasaki, Ryo Adachi, Ryo |
| author_facet | Matsui, Akira Fujikawa, Kazuki Sasaki, Ryo Adachi, Ryo |
| contents | Live streaming platforms offer a distinctive way for users and content creators to interact with each other through real-time communication. While research on user behavior in online platforms has explored how users discover their favorite content from creators and engage with them, the role of real-time features remains unclear. There are open questions as to what commonalities and differences exist in users' relationships with live streaming platforms compared to traditional on-demand style platforms. To understand this, we employ the concept of Exploration/Exploitation (E/E) and analyze a large-scale dataset from a live streaming platform over two years. Our results indicate that even on live streaming platforms, users exhibit E/E behavior but experience a longer exploration period. We also identify external factors, such as circadian rhythms, that influence E/E dynamics and user loyalty. The presented study emphasizes the importance of balancing E/E in online platform design, especially for live streaming platforms, providing implications that suggest design strategies for platform developers and content creators to facilitate timely engagement and retention. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2509_09138 |
| institution | arXiv |
| publishDate | 2025 |
| record_format | arxiv |
| spellingShingle | User Exploration and Exploitation Behavior Under the Influence of Real-time Interactions in Live Streaming Environments Matsui, Akira Fujikawa, Kazuki Sasaki, Ryo Adachi, Ryo Human-Computer Interaction Live streaming platforms offer a distinctive way for users and content creators to interact with each other through real-time communication. While research on user behavior in online platforms has explored how users discover their favorite content from creators and engage with them, the role of real-time features remains unclear. There are open questions as to what commonalities and differences exist in users' relationships with live streaming platforms compared to traditional on-demand style platforms. To understand this, we employ the concept of Exploration/Exploitation (E/E) and analyze a large-scale dataset from a live streaming platform over two years. Our results indicate that even on live streaming platforms, users exhibit E/E behavior but experience a longer exploration period. We also identify external factors, such as circadian rhythms, that influence E/E dynamics and user loyalty. The presented study emphasizes the importance of balancing E/E in online platform design, especially for live streaming platforms, providing implications that suggest design strategies for platform developers and content creators to facilitate timely engagement and retention. |
| title | User Exploration and Exploitation Behavior Under the Influence of Real-time Interactions in Live Streaming Environments |
| topic | Human-Computer Interaction |
| url | https://arxiv.org/abs/2509.09138 |