Proactive AI Adoption can be Threatening: When Help Backfires

Fuente: arXiv
Saved in:
Bibliographic Details
Main Authors: Harari, Dana, Amir, Ofra
Format: Preprint
Published: 2025
Subjects:
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1866914507170775040
author Harari, Dana
Amir, Ofra
author_facet Harari, Dana
Amir, Ofra
contents Artificial intelligence (AI) assistants are increasingly embedded in workplace tools, raising the question of how initiative-taking shapes adoption. Prior work highlights trust and expectation mismatches as barriers, but the underlying psychological mechanisms remain unclear. Drawing on self-affirmation and social exchange theories, we theorize that unsolicited help elicits self-threat, thereby reducing willingness to accept help, likelihood of future use, and performance expectancy of AI. We report two vignette-based experiments (Study~1: $N=761$; Study~2: $N=571$, preregistered). Study~1 compared anticipatory and reactive help provided by an AI vs. a human, while Study~2 distinguished between \emph{offering} (suggesting help) and \emph{providing} (acting automatically). In Study 1, AI reactive help was more threatening than reactive human help. Across both studies, anticipatory help increased user's self-threat and reduced adoption outcomes. Our findings identify self-threat as a mechanism through which anticipatory help, a proactive AI feature, may backfire, and suggest design implications to be tested in interactive systems.
format Preprint
id arxiv_https___arxiv_org_abs_2509_09309
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Proactive AI Adoption can be Threatening: When Help Backfires
Harari, Dana
Amir, Ofra
Human-Computer Interaction
Artificial intelligence (AI) assistants are increasingly embedded in workplace tools, raising the question of how initiative-taking shapes adoption. Prior work highlights trust and expectation mismatches as barriers, but the underlying psychological mechanisms remain unclear. Drawing on self-affirmation and social exchange theories, we theorize that unsolicited help elicits self-threat, thereby reducing willingness to accept help, likelihood of future use, and performance expectancy of AI. We report two vignette-based experiments (Study~1: $N=761$; Study~2: $N=571$, preregistered). Study~1 compared anticipatory and reactive help provided by an AI vs. a human, while Study~2 distinguished between \emph{offering} (suggesting help) and \emph{providing} (acting automatically). In Study 1, AI reactive help was more threatening than reactive human help. Across both studies, anticipatory help increased user's self-threat and reduced adoption outcomes. Our findings identify self-threat as a mechanism through which anticipatory help, a proactive AI feature, may backfire, and suggest design implications to be tested in interactive systems.
title Proactive AI Adoption can be Threatening: When Help Backfires
topic Human-Computer Interaction
url https://arxiv.org/abs/2509.09309