My Favorite Streamer is an LLM: Discovering, Bonding, and Co-Creating in AI VTuber Fandom

Fuente: arXiv
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Autori principali: Ye, Jiayi, Chen, Chaoran, Huang, Yue, Ye, Yanfang, Li, Toby Jia-Jun, Zhang, Xiangliang
Natura: Preprint
Pubblicazione: 2025
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author Ye, Jiayi
Chen, Chaoran
Huang, Yue
Ye, Yanfang
Li, Toby Jia-Jun
Zhang, Xiangliang
author_facet Ye, Jiayi
Chen, Chaoran
Huang, Yue
Ye, Yanfang
Li, Toby Jia-Jun
Zhang, Xiangliang
contents AI VTubers, where the performer is not human but algorithmically generated, introduce a new context for fandom. While human VTubers have been substantially studied for their cultural appeal, parasocial dynamics, and community economies, little is known about how audiences engage with their AI counterparts. To address this gap, we present a qualitative study of Neuro-sama, the most prominent AI VTuber. Our findings show that engagement is anchored in active co-creation: audiences are drawn by the AI's unpredictable yet entertaining interactions, cement loyalty through collective emotional events that trigger anthropomorphic projection, and sustain attachment via the AI's consistent persona. Financial support emerges not as a reward for performance but as a participatory mechanism for shaping livestream content, establishing a resilient fan economy built on ongoing interaction. These dynamics reveal how AI Vtuber fandom reshapes fan-creator relationships and offer implications for designing transparent and sustainable AI-mediated communities.
format Preprint
id arxiv_https___arxiv_org_abs_2509_10427
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle My Favorite Streamer is an LLM: Discovering, Bonding, and Co-Creating in AI VTuber Fandom
Ye, Jiayi
Chen, Chaoran
Huang, Yue
Ye, Yanfang
Li, Toby Jia-Jun
Zhang, Xiangliang
Human-Computer Interaction
AI VTubers, where the performer is not human but algorithmically generated, introduce a new context for fandom. While human VTubers have been substantially studied for their cultural appeal, parasocial dynamics, and community economies, little is known about how audiences engage with their AI counterparts. To address this gap, we present a qualitative study of Neuro-sama, the most prominent AI VTuber. Our findings show that engagement is anchored in active co-creation: audiences are drawn by the AI's unpredictable yet entertaining interactions, cement loyalty through collective emotional events that trigger anthropomorphic projection, and sustain attachment via the AI's consistent persona. Financial support emerges not as a reward for performance but as a participatory mechanism for shaping livestream content, establishing a resilient fan economy built on ongoing interaction. These dynamics reveal how AI Vtuber fandom reshapes fan-creator relationships and offer implications for designing transparent and sustainable AI-mediated communities.
title My Favorite Streamer is an LLM: Discovering, Bonding, and Co-Creating in AI VTuber Fandom
topic Human-Computer Interaction
url https://arxiv.org/abs/2509.10427