Campus AI vs. Commercial AI: Comparing How Students and Employees Perceive their University's LLM Chatbot vs. ChatGPT

Fuente: arXiv
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Autores principales: Hannig, Leon, Bush, Annika, Aksoy, Meltem, Trappen, Tim, Becker, Steffen, Ontrup, Greta
Formato: Preprint
Publicado: 2025
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author Hannig, Leon
Bush, Annika
Aksoy, Meltem
Trappen, Tim
Becker, Steffen
Ontrup, Greta
author_facet Hannig, Leon
Bush, Annika
Aksoy, Meltem
Trappen, Tim
Becker, Steffen
Ontrup, Greta
contents As the use of LLM chatbots by students and researchers becomes more prevalent, universities are pressed to develop AI strategies. One strategy that many universities pursue is to customize pre-trained LLM as-a-service (LLMaaS). While most studies on LLMaaS chatbots prioritize technical adaptations, we focus on psychological effects of user-salient customizations, such as interface changes. We assume that such customizations influence users' perception of the system and are therefore important in guiding safe and appropriate use. In a field study, we examine how students and employees (N = 526) at a German university perceive and use their institution's customized LLMaaS chatbot compared to ChatGPT. Participants using both systems (n = 116) reported greater trust, higher perceived privacy and less experienced hallucinations with their university's customized LLMaaS chatbot in contrast to ChatGPT. We discuss theoretical implications for research on calibrated trust, and offer guidance on the design and deployment of LLMaaS chatbots.
format Preprint
id arxiv_https___arxiv_org_abs_2509_15826
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Campus AI vs. Commercial AI: Comparing How Students and Employees Perceive their University's LLM Chatbot vs. ChatGPT
Hannig, Leon
Bush, Annika
Aksoy, Meltem
Trappen, Tim
Becker, Steffen
Ontrup, Greta
Human-Computer Interaction
As the use of LLM chatbots by students and researchers becomes more prevalent, universities are pressed to develop AI strategies. One strategy that many universities pursue is to customize pre-trained LLM as-a-service (LLMaaS). While most studies on LLMaaS chatbots prioritize technical adaptations, we focus on psychological effects of user-salient customizations, such as interface changes. We assume that such customizations influence users' perception of the system and are therefore important in guiding safe and appropriate use. In a field study, we examine how students and employees (N = 526) at a German university perceive and use their institution's customized LLMaaS chatbot compared to ChatGPT. Participants using both systems (n = 116) reported greater trust, higher perceived privacy and less experienced hallucinations with their university's customized LLMaaS chatbot in contrast to ChatGPT. We discuss theoretical implications for research on calibrated trust, and offer guidance on the design and deployment of LLMaaS chatbots.
title Campus AI vs. Commercial AI: Comparing How Students and Employees Perceive their University's LLM Chatbot vs. ChatGPT
topic Human-Computer Interaction
url https://arxiv.org/abs/2509.15826