Logo-VGR: Visual Grounded Reasoning for Open-world Logo Recognition

Fuente: arXiv
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Main Authors: Liang, Zichen, Fei, Jingjing, Wang, Jie, Yang, Zheming, Li, Changqing, Wu, Pei, Qiu, Minghui, Yang, Fei, Liu, Xialei
Format: Preprint
Published: 2025
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author Liang, Zichen
Fei, Jingjing
Wang, Jie
Yang, Zheming
Li, Changqing
Wu, Pei
Qiu, Minghui
Yang, Fei
Liu, Xialei
author_facet Liang, Zichen
Fei, Jingjing
Wang, Jie
Yang, Zheming
Li, Changqing
Wu, Pei
Qiu, Minghui
Yang, Fei
Liu, Xialei
contents Recent advances in multimodal large language models (MLLMs) have been primarily evaluated on general-purpose benchmarks, while their applications in domain-specific scenarios, such as intelligent product moderation, remain underexplored. To address this gap, we introduce an open-world logo recognition benchmark, a core challenge in product moderation. Unlike traditional logo recognition methods that rely on memorizing representations of tens of thousands of brands-an impractical approach in real-world settings-our proposed method, Logo-VGR, enables generalization to large-scale brand recognition with supervision from only a small subset of brands. Specifically, we reformulate logo recognition as a comparison-based task, requiring the model to match product images with candidate logos rather than directly generating brand labels. We further observe that existing models tend to overfit by memorizing brand distributions instead of learning robust multimodal reasoning, which results in poor performance on unseen brands. To overcome this limitation, Logo-VGR introduces a new paradigm of domain-specific multimodal reasoning: Logo Perception Grounding injects domain knowledge, and Logo-Guided Visual Grounded Reasoning enhances the model's reasoning capability. Experimental results show that Logo-VGR outperforms strong baselines by nearly 10 points in OOD settings, demonstrating superior generalization.
format Preprint
id arxiv_https___arxiv_org_abs_2509_25811
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Logo-VGR: Visual Grounded Reasoning for Open-world Logo Recognition
Liang, Zichen
Fei, Jingjing
Wang, Jie
Yang, Zheming
Li, Changqing
Wu, Pei
Qiu, Minghui
Yang, Fei
Liu, Xialei
Computer Vision and Pattern Recognition
Machine Learning
Recent advances in multimodal large language models (MLLMs) have been primarily evaluated on general-purpose benchmarks, while their applications in domain-specific scenarios, such as intelligent product moderation, remain underexplored. To address this gap, we introduce an open-world logo recognition benchmark, a core challenge in product moderation. Unlike traditional logo recognition methods that rely on memorizing representations of tens of thousands of brands-an impractical approach in real-world settings-our proposed method, Logo-VGR, enables generalization to large-scale brand recognition with supervision from only a small subset of brands. Specifically, we reformulate logo recognition as a comparison-based task, requiring the model to match product images with candidate logos rather than directly generating brand labels. We further observe that existing models tend to overfit by memorizing brand distributions instead of learning robust multimodal reasoning, which results in poor performance on unseen brands. To overcome this limitation, Logo-VGR introduces a new paradigm of domain-specific multimodal reasoning: Logo Perception Grounding injects domain knowledge, and Logo-Guided Visual Grounded Reasoning enhances the model's reasoning capability. Experimental results show that Logo-VGR outperforms strong baselines by nearly 10 points in OOD settings, demonstrating superior generalization.
title Logo-VGR: Visual Grounded Reasoning for Open-world Logo Recognition
topic Computer Vision and Pattern Recognition
Machine Learning
url https://arxiv.org/abs/2509.25811