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| Main Authors: | , , , |
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| Format: | Preprint |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://arxiv.org/abs/2510.00583 |
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| _version_ | 1866914069840134144 |
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| author | Shan, Xinyang Xu, Yuanyuan Xia, Tian Lin, Yinshan |
| author_facet | Shan, Xinyang Xu, Yuanyuan Xia, Tian Lin, Yinshan |
| contents | Wine tasting is a multimodal and culturally embedded activity that presents unique challenges when adapted to non-Western contexts. This paper proposes a service design approach rooted in contextual co-creation to reimagine wine tasting experiences for Chinese consumers. Drawing on 26 in-situ interviews and follow-up validation sessions, we identify three distinct user archetypes: Curious Tasters, Experience Seekers, and Knowledge Builders, each exhibiting different needs in vocabulary, interaction, and emotional pacing. Our findings reveal that traditional wine descriptors lack cultural resonance and that cross-modal metaphors grounded in local gastronomy (e.g., green mango for acidity) significantly improve cognitive and emotional engagement. These insights informed a partially implemented prototype, featuring AI-driven metaphor-to-flavour mappings and real-time affective feedback visualisation. A small-scale usability evaluation confirmed improvements in engagement and comprehension. Our comparative analysis shows alignment with and differentiation from prior multimodal and affect-aware tasting systems. This research contributes to CBMI by demonstrating how culturally adaptive interaction systems can enhance embodied consumption experiences in physical tourism and beyond. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2510_00583 |
| institution | arXiv |
| publishDate | 2025 |
| record_format | arxiv |
| spellingShingle | Rethinking Wine Tasting for Chinese Consumers: A Service Design Approach Enhanced by Multimodal Personalization Shan, Xinyang Xu, Yuanyuan Xia, Tian Lin, Yinshan Human-Computer Interaction Wine tasting is a multimodal and culturally embedded activity that presents unique challenges when adapted to non-Western contexts. This paper proposes a service design approach rooted in contextual co-creation to reimagine wine tasting experiences for Chinese consumers. Drawing on 26 in-situ interviews and follow-up validation sessions, we identify three distinct user archetypes: Curious Tasters, Experience Seekers, and Knowledge Builders, each exhibiting different needs in vocabulary, interaction, and emotional pacing. Our findings reveal that traditional wine descriptors lack cultural resonance and that cross-modal metaphors grounded in local gastronomy (e.g., green mango for acidity) significantly improve cognitive and emotional engagement. These insights informed a partially implemented prototype, featuring AI-driven metaphor-to-flavour mappings and real-time affective feedback visualisation. A small-scale usability evaluation confirmed improvements in engagement and comprehension. Our comparative analysis shows alignment with and differentiation from prior multimodal and affect-aware tasting systems. This research contributes to CBMI by demonstrating how culturally adaptive interaction systems can enhance embodied consumption experiences in physical tourism and beyond. |
| title | Rethinking Wine Tasting for Chinese Consumers: A Service Design Approach Enhanced by Multimodal Personalization |
| topic | Human-Computer Interaction |
| url | https://arxiv.org/abs/2510.00583 |