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Main Authors: Gerard, Patrick, Luceri, Luca, Blas, Leonardo, Ferrara, Emilio
Format: Preprint
Published: 2025
Subjects:
Online Access:https://arxiv.org/abs/2510.09464
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author Gerard, Patrick
Luceri, Luca
Blas, Leonardo
Ferrara, Emilio
author_facet Gerard, Patrick
Luceri, Luca
Blas, Leonardo
Ferrara, Emilio
contents Online narratives spread unevenly across platforms, with content emerging on one site often appearing on others, hours, days or weeks later. Existing cross-platform information diffusion models often treat platforms as isolated systems, disregarding cross-platform activity that might make these patterns more predictable. In this work, we frame cross-platform prediction as a network proximity problem: rather than tracking individual users across platforms or relying on brittle signals like shared URLs or hashtags, we construct platform-invariant discourse networks that link users through shared narrative engagement. We show that cross-platform neighbor proximity provides a strong predictive signal: adoption patterns follow discourse network structure even without direct cross-platform influence. Our highly-scalable approach substantially outperforms diffusion models and other baselines while requiring less than 3% of active users to make predictions. We also validate our framework through retrospective deployment. We sequentially process a datastream of 5.7M social media posts occurred during the 2024 U.S. election, to simulate real-time collection from four platforms (X, TikTok, Truth Social, and Telegram): our framework successfully identified emerging narratives, including crises-related rumors, yielding over 94% AUC with sufficient lead time to support proactive intervention.
format Preprint
id arxiv_https___arxiv_org_abs_2510_09464
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Cross-Platform Narrative Prediction: Leveraging Platform-Invariant Discourse Networks
Gerard, Patrick
Luceri, Luca
Blas, Leonardo
Ferrara, Emilio
Social and Information Networks
Online narratives spread unevenly across platforms, with content emerging on one site often appearing on others, hours, days or weeks later. Existing cross-platform information diffusion models often treat platforms as isolated systems, disregarding cross-platform activity that might make these patterns more predictable. In this work, we frame cross-platform prediction as a network proximity problem: rather than tracking individual users across platforms or relying on brittle signals like shared URLs or hashtags, we construct platform-invariant discourse networks that link users through shared narrative engagement. We show that cross-platform neighbor proximity provides a strong predictive signal: adoption patterns follow discourse network structure even without direct cross-platform influence. Our highly-scalable approach substantially outperforms diffusion models and other baselines while requiring less than 3% of active users to make predictions. We also validate our framework through retrospective deployment. We sequentially process a datastream of 5.7M social media posts occurred during the 2024 U.S. election, to simulate real-time collection from four platforms (X, TikTok, Truth Social, and Telegram): our framework successfully identified emerging narratives, including crises-related rumors, yielding over 94% AUC with sufficient lead time to support proactive intervention.
title Cross-Platform Narrative Prediction: Leveraging Platform-Invariant Discourse Networks
topic Social and Information Networks
url https://arxiv.org/abs/2510.09464