Causality Enhancement for Cross-Domain Recommendation
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arXiv
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| Auteurs principaux: | , , , , |
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| Format: | Preprint |
| Publié: |
2025
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| _version_ | 1866914096432021504 |
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| author | Wu, Zhibo Wu, Yunfan Jiang, Lin Yang, Ping Hu, Yao |
| author_facet | Wu, Zhibo Wu, Yunfan Jiang, Lin Yang, Ping Hu, Yao |
| contents | Cross-domain recommendation forms a crucial component in recommendation systems. It leverages auxiliary information through source domain tasks or features to enhance target domain recommendations. However, incorporating inconsistent source domain tasks may result in insufficient cross-domain modeling or negative transfer. While incorporating source domain features without considering the underlying causal relationships may limit their contribution to final predictions. Thus, a natural idea is to directly train a cross-domain representation on a causality-labeled dataset from the source to target domain. Yet this direction has been rarely explored, as identifying unbiased real causal labels is highly challenging in real-world scenarios. In this work, we attempt to take a first step in this direction by proposing a causality-enhanced framework, named CE-CDR. Specifically, we first reformulate the cross-domain recommendation as a causal graph for principled guidance. We then construct a causality-aware dataset heuristically. Subsequently, we derive a theoretically unbiased Partial Label Causal Loss to generalize beyond the biased causality-aware dataset to unseen cross-domain patterns, yielding an enriched cross-domain representation, which is then fed into the target model to enhance target-domain recommendations. Theoretical and empirical analyses, as well as extensive experiments, demonstrate the rationality and effectiveness of CE-CDR and its general applicability as a model-agnostic plugin. Moreover, it has been deployed in production since April 2025, showing its practical value in real-world applications. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2510_14641 |
| institution | arXiv |
| publishDate | 2025 |
| record_format | arxiv |
| spellingShingle | Causality Enhancement for Cross-Domain Recommendation Wu, Zhibo Wu, Yunfan Jiang, Lin Yang, Ping Hu, Yao Information Retrieval Artificial Intelligence Cross-domain recommendation forms a crucial component in recommendation systems. It leverages auxiliary information through source domain tasks or features to enhance target domain recommendations. However, incorporating inconsistent source domain tasks may result in insufficient cross-domain modeling or negative transfer. While incorporating source domain features without considering the underlying causal relationships may limit their contribution to final predictions. Thus, a natural idea is to directly train a cross-domain representation on a causality-labeled dataset from the source to target domain. Yet this direction has been rarely explored, as identifying unbiased real causal labels is highly challenging in real-world scenarios. In this work, we attempt to take a first step in this direction by proposing a causality-enhanced framework, named CE-CDR. Specifically, we first reformulate the cross-domain recommendation as a causal graph for principled guidance. We then construct a causality-aware dataset heuristically. Subsequently, we derive a theoretically unbiased Partial Label Causal Loss to generalize beyond the biased causality-aware dataset to unseen cross-domain patterns, yielding an enriched cross-domain representation, which is then fed into the target model to enhance target-domain recommendations. Theoretical and empirical analyses, as well as extensive experiments, demonstrate the rationality and effectiveness of CE-CDR and its general applicability as a model-agnostic plugin. Moreover, it has been deployed in production since April 2025, showing its practical value in real-world applications. |
| title | Causality Enhancement for Cross-Domain Recommendation |
| topic | Information Retrieval Artificial Intelligence |
| url | https://arxiv.org/abs/2510.14641 |