HOB: A Holistically Optimized Bidding Strategy under Heterogeneous Auction Mechanisms with Organic Traffic

Fuente: arXiv

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Bibliographic Details
Main Authors:	Li, Qi, Huang, Wendong, Ye, Qichen, Xu, Wutong, Wang, Cheems, Bai, Rongquan, Yuan, Wei, Wang, Guan, Yu, Chuan, Xu, Jian
Format:	Preprint
Published:	2025
Subjects:	Computer Science and Game Theory Information Retrieval Machine Learning 91B26 (Primary) 62R07 (Secondary) H.3.3; I.2.6
Online Access:	Acceder al recurso
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Internet

https://arxiv.org/abs/2510.15238