Examining the Impact of Label Detail and Content Stakes on User Perceptions of AI-Generated Images on Social Media

Fuente: arXiv
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Main Authors: Chen, Jingruo, Wang, TungYen, Williams, Marie, Jordan, Natalia, Shao, Mingyi, Zhang, Linda, Fussell, Susan R.
Format: Preprint
Published: 2025
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author Chen, Jingruo
Wang, TungYen
Williams, Marie
Jordan, Natalia
Shao, Mingyi
Zhang, Linda
Fussell, Susan R.
author_facet Chen, Jingruo
Wang, TungYen
Williams, Marie
Jordan, Natalia
Shao, Mingyi
Zhang, Linda
Fussell, Susan R.
contents AI-generated images are increasingly prevalent on social media, raising concerns about trust and authenticity. This study investigates how different levels of label detail (basic, moderate, maximum) and content stakes (high vs. low) influence user engagement with and perceptions of AI-generated images through a within-subjects experimental study with 105 participants. Our findings reveal that increasing label detail enhances user perceptions of label transparency but does not affect user engagement. However, content stakes significantly impact user engagement and perceptions, with users demonstrating higher engagement and trust in low-stakes images. These results suggest that social media platforms can adopt detailed labels to improve transparency without compromising user engagement, offering insights for effective labeling strategies for AI-generated content.
format Preprint
id arxiv_https___arxiv_org_abs_2510_19024
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Examining the Impact of Label Detail and Content Stakes on User Perceptions of AI-Generated Images on Social Media
Chen, Jingruo
Wang, TungYen
Williams, Marie
Jordan, Natalia
Shao, Mingyi
Zhang, Linda
Fussell, Susan R.
Human-Computer Interaction
AI-generated images are increasingly prevalent on social media, raising concerns about trust and authenticity. This study investigates how different levels of label detail (basic, moderate, maximum) and content stakes (high vs. low) influence user engagement with and perceptions of AI-generated images through a within-subjects experimental study with 105 participants. Our findings reveal that increasing label detail enhances user perceptions of label transparency but does not affect user engagement. However, content stakes significantly impact user engagement and perceptions, with users demonstrating higher engagement and trust in low-stakes images. These results suggest that social media platforms can adopt detailed labels to improve transparency without compromising user engagement, offering insights for effective labeling strategies for AI-generated content.
title Examining the Impact of Label Detail and Content Stakes on User Perceptions of AI-Generated Images on Social Media
topic Human-Computer Interaction
url https://arxiv.org/abs/2510.19024