Unveiling Modality Bias: Automated Sample-Specific Analysis for Multimodal Misinformation Benchmarks

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Main Authors: Lin, Hehai, Liu, Hui, Cao, Shilei, Li, Jing, Li, Haoliang, Wang, Wenya
Format: Preprint
Published: 2025
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author Lin, Hehai
Liu, Hui
Cao, Shilei
Li, Jing
Li, Haoliang
Wang, Wenya
author_facet Lin, Hehai
Liu, Hui
Cao, Shilei
Li, Jing
Li, Haoliang
Wang, Wenya
contents Numerous multimodal misinformation benchmarks exhibit bias toward specific modalities, allowing detectors to make predictions based solely on one modality. While previous research has quantified bias at the dataset level or manually identified spurious correlations between modalities and labels, these approaches lack meaningful insights at the sample level and struggle to scale to the vast amount of online information. In this paper, we investigate the design for automated recognition of modality bias at the sample level. Specifically, we propose three bias quantification methods based on theories/views of different levels of granularity: 1) a coarse-grained evaluation of modality benefit; 2) a medium-grained quantification of information flow; and 3) a fine-grained causality analysis. To verify the effectiveness, we conduct a human evaluation on two popular benchmarks. Experimental results reveal three interesting findings that provide potential direction toward future research: 1)~Ensembling multiple views is crucial for reliable automated analysis; 2)~Automated analysis is prone to detector-induced fluctuations; and 3)~Different views produce a higher agreement on modality-balanced samples but diverge on biased ones.
format Preprint
id arxiv_https___arxiv_org_abs_2511_05883
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Unveiling Modality Bias: Automated Sample-Specific Analysis for Multimodal Misinformation Benchmarks
Lin, Hehai
Liu, Hui
Cao, Shilei
Li, Jing
Li, Haoliang
Wang, Wenya
Artificial Intelligence
Numerous multimodal misinformation benchmarks exhibit bias toward specific modalities, allowing detectors to make predictions based solely on one modality. While previous research has quantified bias at the dataset level or manually identified spurious correlations between modalities and labels, these approaches lack meaningful insights at the sample level and struggle to scale to the vast amount of online information. In this paper, we investigate the design for automated recognition of modality bias at the sample level. Specifically, we propose three bias quantification methods based on theories/views of different levels of granularity: 1) a coarse-grained evaluation of modality benefit; 2) a medium-grained quantification of information flow; and 3) a fine-grained causality analysis. To verify the effectiveness, we conduct a human evaluation on two popular benchmarks. Experimental results reveal three interesting findings that provide potential direction toward future research: 1)~Ensembling multiple views is crucial for reliable automated analysis; 2)~Automated analysis is prone to detector-induced fluctuations; and 3)~Different views produce a higher agreement on modality-balanced samples but diverge on biased ones.
title Unveiling Modality Bias: Automated Sample-Specific Analysis for Multimodal Misinformation Benchmarks
topic Artificial Intelligence
url https://arxiv.org/abs/2511.05883