GPR: Towards a Generative Pre-trained One-Model Paradigm for Large-Scale Advertising Recommendation
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arXiv
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| Main Authors: | Zhang, Jun, Li, Yi, Liu, Yue, Wang, Changping, Wang, Yuan, Xiong, Yuling, Liu, Xun, Wu, Haiyang, Li, Qian, Zhang, Enming, Sun, Jiawei, Xu, Xin, Zhang, Zishuai, Liu, Ruoran, Huang, Suyuan, Zhang, Zhaoxin, Guo, Zhengkai, Yang, Shuojin, Guo, Meng-Hao, Yu, Huan, Jiang, Jie, Hu, Shi-Min |
|---|---|
| Format: | Preprint |
| Published: |
2025
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| Subjects: | |
| Online Access: | |
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