AI-Salesman: Towards Reliable Large Language Model Driven Telemarketing

Fuente: arXiv
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Main Authors: Zhang, Qingyu, Xin, Chunlei, Chen, Xuanang, Lu, Yaojie, Lin, Hongyu, Han, Xianpei, Sun, Le, Ye, Qing, Xie, Qianlong, Wang, Xingxing
Format: Preprint
Published: 2025
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_version_ 1866918203240742912
author Zhang, Qingyu
Xin, Chunlei
Chen, Xuanang
Lu, Yaojie
Lin, Hongyu
Han, Xianpei
Sun, Le
Ye, Qing
Xie, Qianlong
Wang, Xingxing
author_facet Zhang, Qingyu
Xin, Chunlei
Chen, Xuanang
Lu, Yaojie
Lin, Hongyu
Han, Xianpei
Sun, Le
Ye, Qing
Xie, Qianlong
Wang, Xingxing
contents Goal-driven persuasive dialogue, exemplified by applications like telemarketing, requires sophisticated multi-turn planning and strict factual faithfulness, which remains a significant challenge for even state-of-the-art Large Language Models (LLMs). A lack of task-specific data often limits previous works, and direct LLM application suffers from strategic brittleness and factual hallucination. In this paper, we first construct and release TeleSalesCorpus, the first real-world-grounded dialogue dataset for this domain. We then propose AI-Salesman, a novel framework featuring a dual-stage architecture. For the training stage, we design a Bayesian-supervised reinforcement learning algorithm that learns robust sales strategies from noisy dialogues. For the inference stage, we introduce the Dynamic Outline-Guided Agent (DOGA), which leverages a pre-built script library to provide dynamic, turn-by-turn strategic guidance. Moreover, we design a comprehensive evaluation framework that combines fine-grained metrics for key sales skills with the LLM-as-a-Judge paradigm. Experimental results demonstrate that our proposed AI-Salesman significantly outperforms baseline models in both automatic metrics and comprehensive human evaluations, showcasing its effectiveness in complex persuasive scenarios.
format Preprint
id arxiv_https___arxiv_org_abs_2511_12133
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle AI-Salesman: Towards Reliable Large Language Model Driven Telemarketing
Zhang, Qingyu
Xin, Chunlei
Chen, Xuanang
Lu, Yaojie
Lin, Hongyu
Han, Xianpei
Sun, Le
Ye, Qing
Xie, Qianlong
Wang, Xingxing
Computation and Language
Goal-driven persuasive dialogue, exemplified by applications like telemarketing, requires sophisticated multi-turn planning and strict factual faithfulness, which remains a significant challenge for even state-of-the-art Large Language Models (LLMs). A lack of task-specific data often limits previous works, and direct LLM application suffers from strategic brittleness and factual hallucination. In this paper, we first construct and release TeleSalesCorpus, the first real-world-grounded dialogue dataset for this domain. We then propose AI-Salesman, a novel framework featuring a dual-stage architecture. For the training stage, we design a Bayesian-supervised reinforcement learning algorithm that learns robust sales strategies from noisy dialogues. For the inference stage, we introduce the Dynamic Outline-Guided Agent (DOGA), which leverages a pre-built script library to provide dynamic, turn-by-turn strategic guidance. Moreover, we design a comprehensive evaluation framework that combines fine-grained metrics for key sales skills with the LLM-as-a-Judge paradigm. Experimental results demonstrate that our proposed AI-Salesman significantly outperforms baseline models in both automatic metrics and comprehensive human evaluations, showcasing its effectiveness in complex persuasive scenarios.
title AI-Salesman: Towards Reliable Large Language Model Driven Telemarketing
topic Computation and Language
url https://arxiv.org/abs/2511.12133