Digital Diasporas: How Origin Characteristics and Host-Native Distance Shape Immigrants' Online Cultural Retention

Fuente: arXiv
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Autores principales: Khatua, Aparup, Jurgens, David, Weber, Ingmar
Formato: Preprint
Publicado: 2025
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author Khatua, Aparup
Jurgens, David
Weber, Ingmar
author_facet Khatua, Aparup
Jurgens, David
Weber, Ingmar
contents Immigrants bring unique cultural backgrounds to their host countries. Subsequent interplay of cultures can lead to either a melting pot, where immigrants adopt the dominant culture of the host country, or a mosaic, where distinct cultural identities coexist. The existing literature primarily focuses on the acculturation of immigrants, specifically the melting pot hypothesis. In contrast, we attempt to identify the antecedents of the mosaic hypothesis or factors that enhance (or diminish) the propensity for cultural retention among immigrants. Based on Facebook advertising data for immigrants from 8 countries residing in the USA, our findings suggest that greater host-native distance is linked to higher online cultural retention, and while origin country context is statistically significant, its impact is generally smaller.
format Preprint
id arxiv_https___arxiv_org_abs_2511_17756
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Digital Diasporas: How Origin Characteristics and Host-Native Distance Shape Immigrants' Online Cultural Retention
Khatua, Aparup
Jurgens, David
Weber, Ingmar
Human-Computer Interaction
Computers and Society
Immigrants bring unique cultural backgrounds to their host countries. Subsequent interplay of cultures can lead to either a melting pot, where immigrants adopt the dominant culture of the host country, or a mosaic, where distinct cultural identities coexist. The existing literature primarily focuses on the acculturation of immigrants, specifically the melting pot hypothesis. In contrast, we attempt to identify the antecedents of the mosaic hypothesis or factors that enhance (or diminish) the propensity for cultural retention among immigrants. Based on Facebook advertising data for immigrants from 8 countries residing in the USA, our findings suggest that greater host-native distance is linked to higher online cultural retention, and while origin country context is statistically significant, its impact is generally smaller.
title Digital Diasporas: How Origin Characteristics and Host-Native Distance Shape Immigrants' Online Cultural Retention
topic Human-Computer Interaction
Computers and Society
url https://arxiv.org/abs/2511.17756