Conversion rate prediction in online advertising: modeling techniques, performance evaluation and future directions

Fuente: arXiv

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Bibliographic Details
Main Authors:	Xue, Tao, Yang, Yanwu, Zhai, Panyu
Format:	Preprint
Published:	2025
Subjects:	Information Retrieval Artificial Intelligence Machine Learning 68Txx I.2.6
Online Access:	Acceder al recurso
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Internet

https://arxiv.org/abs/2512.01171