APA (7th ed.) Citation

Kessler, R., McQueen, J., & Rokkanen, M. (2025). Evaluating A/B Testing Methodologies via Sample Splitting: Theory and Practice.

Chicago Style (17th ed.) Citation

Kessler, Ryan, James McQueen, and Miikka Rokkanen. Evaluating A/B Testing Methodologies via Sample Splitting: Theory and Practice. 2025.

MLA (9th ed.) Citation

Kessler, Ryan, et al. Evaluating A/B Testing Methodologies via Sample Splitting: Theory and Practice. 2025.