LLM-Generated Ads: From Personalization Parity to Persuasion Superiority

Fuente: arXiv

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Bibliographic Details
Main Authors:	Meguellati, Elyas, Civelli, Stefano, Han, Lei, Bernstein, Abraham, Sadiq, Shazia, Demartini, Gianluca
Format:	Preprint
Published:	2025
Subjects:	Computers and Society Computation and Language
Online Access:	Acceder al recurso
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Internet

https://arxiv.org/abs/2512.03373