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LLM-Generated Ads: From Personalization Parity to Persuasion Superiority

Fuente: arXiv

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Dettagli Bibliografici
Autori principali:	Meguellati, Elyas, Civelli, Stefano, Han, Lei, Bernstein, Abraham, Sadiq, Shazia, Demartini, Gianluca
Natura:	Preprint
Pubblicazione:	2025
Soggetti:	Computers and Society Computation and Language
Accesso online:	Acceder al recurso
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