Eye of the Beholder: Towards Measuring Visualization Complexity

Fuente: arXiv
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Main Authors: Ellemose, Johannes, Elmqvist, Niklas
Format: Preprint
Published: 2025
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author Ellemose, Johannes
Elmqvist, Niklas
author_facet Ellemose, Johannes
Elmqvist, Niklas
contents Constructing expressive and legible visualizations is a key activity for visualization designers. While numerous design guidelines exist, research on how specific graphical features affect perceived visual complexity remains limited. In this paper, we report on a crowdsourced study to collect human ratings of perceived complexity for diverse visualizations. Using these ratings as ground truth, we then evaluated three methods to estimate this perceived complexity: image analysis metrics, multilinear regression using manually coded visualization features, and automated feature extraction using a large language model (LLM). Image complexity metrics showed no correlation with human-perceived visualization complexity. Manual feature coding produced a reasonable predictive model but required substantial effort. In contrast, a zero-shot LLM (GPT-4o mini) demonstrated strong capabilities in both rating complexity and extracting relevant features. Our findings suggest that visualization complexity is truly in the eye of the beholder, yet can be effectively approximated using zero-shot LLM prompting, offering a scalable approach for evaluating the complexity of visualizations. The dataset and code for the study and data analysis can be found at https://osf.io/w85a4/
format Preprint
id arxiv_https___arxiv_org_abs_2512_05536
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Eye of the Beholder: Towards Measuring Visualization Complexity
Ellemose, Johannes
Elmqvist, Niklas
Human-Computer Interaction
Constructing expressive and legible visualizations is a key activity for visualization designers. While numerous design guidelines exist, research on how specific graphical features affect perceived visual complexity remains limited. In this paper, we report on a crowdsourced study to collect human ratings of perceived complexity for diverse visualizations. Using these ratings as ground truth, we then evaluated three methods to estimate this perceived complexity: image analysis metrics, multilinear regression using manually coded visualization features, and automated feature extraction using a large language model (LLM). Image complexity metrics showed no correlation with human-perceived visualization complexity. Manual feature coding produced a reasonable predictive model but required substantial effort. In contrast, a zero-shot LLM (GPT-4o mini) demonstrated strong capabilities in both rating complexity and extracting relevant features. Our findings suggest that visualization complexity is truly in the eye of the beholder, yet can be effectively approximated using zero-shot LLM prompting, offering a scalable approach for evaluating the complexity of visualizations. The dataset and code for the study and data analysis can be found at https://osf.io/w85a4/
title Eye of the Beholder: Towards Measuring Visualization Complexity
topic Human-Computer Interaction
url https://arxiv.org/abs/2512.05536