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Main Authors: Efstratiou, Alexandros, Duskin, Kayla, Starbird, Kate, Spiro, Emma
Format: Preprint
Published: 2025
Subjects:
Online Access:https://arxiv.org/abs/2512.06129
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author Efstratiou, Alexandros
Duskin, Kayla
Starbird, Kate
Spiro, Emma
author_facet Efstratiou, Alexandros
Duskin, Kayla
Starbird, Kate
Spiro, Emma
contents Algorithmic effects on social media platforms have come under recent scrutiny, with several studies reporting that right-leaning accounts tend to receive more exposure. In this paper, we expand upon this body of work using data collected from user feeds after Twitter's change of ownership but before its re-branding to X. We replicate findings from prior work regarding the increased exposure of right-leaning accounts to wider audiences in algorithmically curated compared to reverse-chronological feeds, and, crucially, we further unpack this effect to illuminate what correlated (and did not correlate) with these differences. Our results reveal that right-leaning accounts benefited not necessarily due to their political affiliation, but likely because they behaved in ways associated with algorithmic rewards; namely, posting more agitating content and receiving attention from the platform's owner, Elon Musk, who was the most central network account. We also demonstrate that legacy-verified accounts, like businesses and government officials, received less exposure in the algorithmic feed compared to non-verified or Twitter Blue-verified accounts. We discuss implications of these findings for the intersection between behavioral incentives for algorithmic reach and the health of online discourse.
format Preprint
id arxiv_https___arxiv_org_abs_2512_06129
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Rabble-Rousers in the New King's Court: Algorithmic Effects on Account Visibility in Pre-X Twitter
Efstratiou, Alexandros
Duskin, Kayla
Starbird, Kate
Spiro, Emma
Social and Information Networks
Algorithmic effects on social media platforms have come under recent scrutiny, with several studies reporting that right-leaning accounts tend to receive more exposure. In this paper, we expand upon this body of work using data collected from user feeds after Twitter's change of ownership but before its re-branding to X. We replicate findings from prior work regarding the increased exposure of right-leaning accounts to wider audiences in algorithmically curated compared to reverse-chronological feeds, and, crucially, we further unpack this effect to illuminate what correlated (and did not correlate) with these differences. Our results reveal that right-leaning accounts benefited not necessarily due to their political affiliation, but likely because they behaved in ways associated with algorithmic rewards; namely, posting more agitating content and receiving attention from the platform's owner, Elon Musk, who was the most central network account. We also demonstrate that legacy-verified accounts, like businesses and government officials, received less exposure in the algorithmic feed compared to non-verified or Twitter Blue-verified accounts. We discuss implications of these findings for the intersection between behavioral incentives for algorithmic reach and the health of online discourse.
title Rabble-Rousers in the New King's Court: Algorithmic Effects on Account Visibility in Pre-X Twitter
topic Social and Information Networks
url https://arxiv.org/abs/2512.06129