An Empirical Study on User Profile Analysis and SEO Performance: A Case of Taiwan Cultural Memory Bank 2.0

Fuente: arXiv
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Autores principales: Hsu, Mei-Yun, Ting, I-Hsien, Liu, Yun-Hsiu, Minetaki, Kazunori
Formato: Preprint
Publicado: 2026
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author Hsu, Mei-Yun
Ting, I-Hsien
Liu, Yun-Hsiu
Minetaki, Kazunori
author_facet Hsu, Mei-Yun
Ting, I-Hsien
Liu, Yun-Hsiu
Minetaki, Kazunori
contents Taiwan Cultural Memory Bank 2.0 is an online curation platform that invites the public to become curators, fostering diverse perspectives on Taiwan's society, humanities, natural landscapes, and daily life. Built on a material bank concept, the platform encourages users to co-create and curate their own works using shared resources or self-uploaded materials. At its core, the system follows a collect, store, access, and reuse model, supporting dynamic engagement with over three million cultural memory items from Taiwan. Users can search, browse, explore stories, and engage in creative applications and collaborative productions. Understanding user profiles is crucial for enhancing website service quality, particularly within the framework of the Visitor Relationship Management model. This study conducts an empirical analysis of user profiles on the platform, examining demographic characteristics, browsing behaviors, and engagement patterns. Additionally, the research evaluates the platform's SEO performance, search visibility, and organic traffic effectiveness. Based on the findings, this study provides strategic recommendations for optimizing website management, improving user experience, and leveraging social media for enhanced digital outreach. The insights gained contribute to the broader discussion on digital cultural platforms and their role in audience engagement, online visibility, and networked communication.
format Preprint
id arxiv_https___arxiv_org_abs_2601_03050
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle An Empirical Study on User Profile Analysis and SEO Performance: A Case of Taiwan Cultural Memory Bank 2.0
Hsu, Mei-Yun
Ting, I-Hsien
Liu, Yun-Hsiu
Minetaki, Kazunori
Social and Information Networks
Taiwan Cultural Memory Bank 2.0 is an online curation platform that invites the public to become curators, fostering diverse perspectives on Taiwan's society, humanities, natural landscapes, and daily life. Built on a material bank concept, the platform encourages users to co-create and curate their own works using shared resources or self-uploaded materials. At its core, the system follows a collect, store, access, and reuse model, supporting dynamic engagement with over three million cultural memory items from Taiwan. Users can search, browse, explore stories, and engage in creative applications and collaborative productions. Understanding user profiles is crucial for enhancing website service quality, particularly within the framework of the Visitor Relationship Management model. This study conducts an empirical analysis of user profiles on the platform, examining demographic characteristics, browsing behaviors, and engagement patterns. Additionally, the research evaluates the platform's SEO performance, search visibility, and organic traffic effectiveness. Based on the findings, this study provides strategic recommendations for optimizing website management, improving user experience, and leveraging social media for enhanced digital outreach. The insights gained contribute to the broader discussion on digital cultural platforms and their role in audience engagement, online visibility, and networked communication.
title An Empirical Study on User Profile Analysis and SEO Performance: A Case of Taiwan Cultural Memory Bank 2.0
topic Social and Information Networks
url https://arxiv.org/abs/2601.03050