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Main Authors: Jiang, Han, Xiao, Yao, Hurley, Rachel, Liu, Shichao
Format: Preprint
Published: 2026
Subjects:
Online Access:https://arxiv.org/abs/2601.10696
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author Jiang, Han
Xiao, Yao
Hurley, Rachel
Liu, Shichao
author_facet Jiang, Han
Xiao, Yao
Hurley, Rachel
Liu, Shichao
contents Our study examines how generative AI (GenAI) influences performance, creative self-efficacy, and cognitive load in architectural conceptual design tasks. Thirty-six student participants from Architectural Engineering and other disciplines completed a two-phase architectural design task, first independently and then with external tools (GenAI-assisted condition and control condition using an online repository of existing architectural projects). Design outcomes were evaluated by expert raters, while self-efficacy and cognitive load were self-reported after each phase. Difference-in-differences analyses revealed no overall performance advantage of GenAI across participants; however, subgroup analyses showed that GenAI significantly improved design performance for novice designers. In contrast, general creative self-efficacy declined for students using GenAI. Cognitive load did not differ significantly between conditions, though prompt usage patterns showed that iterative idea generation and visual feedback prompts were linked to greater reductions in cognitive load. These findings suggest that GenAI effectiveness depends on users' prior expertise and interaction strategies through prompting.
format Preprint
id arxiv_https___arxiv_org_abs_2601_10696
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle The Impact of Generative AI on Architectural Conceptual Design: Performance, Creative Self-Efficacy and Cognitive Load
Jiang, Han
Xiao, Yao
Hurley, Rachel
Liu, Shichao
Artificial Intelligence
Our study examines how generative AI (GenAI) influences performance, creative self-efficacy, and cognitive load in architectural conceptual design tasks. Thirty-six student participants from Architectural Engineering and other disciplines completed a two-phase architectural design task, first independently and then with external tools (GenAI-assisted condition and control condition using an online repository of existing architectural projects). Design outcomes were evaluated by expert raters, while self-efficacy and cognitive load were self-reported after each phase. Difference-in-differences analyses revealed no overall performance advantage of GenAI across participants; however, subgroup analyses showed that GenAI significantly improved design performance for novice designers. In contrast, general creative self-efficacy declined for students using GenAI. Cognitive load did not differ significantly between conditions, though prompt usage patterns showed that iterative idea generation and visual feedback prompts were linked to greater reductions in cognitive load. These findings suggest that GenAI effectiveness depends on users' prior expertise and interaction strategies through prompting.
title The Impact of Generative AI on Architectural Conceptual Design: Performance, Creative Self-Efficacy and Cognitive Load
topic Artificial Intelligence
url https://arxiv.org/abs/2601.10696