Tail-Aware Data Augmentation for Long-Tail Sequential Recommendation

Fuente: arXiv
Saved in:
Bibliographic Details
Main Authors: Dang, Yizhou, Wei, Zhifu, Huang, Minhan, Ma, Lianbo, Zhao, Jianzhe, Guo, Guibing, Wang, Xingwei
Format: Preprint
Published: 2026
Subjects:
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1866914258323767296
author Dang, Yizhou
Wei, Zhifu
Huang, Minhan
Ma, Lianbo
Zhao, Jianzhe
Guo, Guibing
Wang, Xingwei
author_facet Dang, Yizhou
Wei, Zhifu
Huang, Minhan
Ma, Lianbo
Zhao, Jianzhe
Guo, Guibing
Wang, Xingwei
contents Sequential recommendation (SR) learns user preferences based on their historical interaction sequences and provides personalized suggestions. In real-world scenarios, most users can only interact with a handful of items, while the majority of items are seldom consumed. This pervasive long-tail challenge limits the model's ability to learn user preferences. Despite previous efforts to enrich tail items/users with knowledge from head parts or improve tail learning through additional contextual information, they still face the following issues: 1) They struggle to improve the situation where interactions of tail users/items are scarce, leading to incomplete preferences learning for the tail parts. 2) Existing methods often degrade overall or head parts performance when improving accuracy for tail users/items, thereby harming the user experience. We propose Tail-Aware Data Augmentation (TADA) for long-tail sequential recommendation, which enhances the interaction frequency for tail items/users while maintaining head performance, thereby promoting the model's learning capabilities for the tail. Specifically, we first capture the co-occurrence and correlation among low-popularity items by a linear model. Building upon this, we design two tail-aware augmentation operators, T-Substitute and T-Insert. The former replaces the head item with a relevant item, while the latter utilizes co-occurrence relationships to extend the original sequence by incorporating both head and tail items. The augmented and original sequences are mixed at the representation level to preserve preference knowledge. We further extend the mix operation across different tail-user sequences and augmented sequences to generate richer augmented samples, thereby improving tail performance. Comprehensive experiments demonstrate the superiority of our method. The codes are provided at https://github.com/KingGugu/TADA.
format Preprint
id arxiv_https___arxiv_org_abs_2601_10933
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Tail-Aware Data Augmentation for Long-Tail Sequential Recommendation
Dang, Yizhou
Wei, Zhifu
Huang, Minhan
Ma, Lianbo
Zhao, Jianzhe
Guo, Guibing
Wang, Xingwei
Information Retrieval
Sequential recommendation (SR) learns user preferences based on their historical interaction sequences and provides personalized suggestions. In real-world scenarios, most users can only interact with a handful of items, while the majority of items are seldom consumed. This pervasive long-tail challenge limits the model's ability to learn user preferences. Despite previous efforts to enrich tail items/users with knowledge from head parts or improve tail learning through additional contextual information, they still face the following issues: 1) They struggle to improve the situation where interactions of tail users/items are scarce, leading to incomplete preferences learning for the tail parts. 2) Existing methods often degrade overall or head parts performance when improving accuracy for tail users/items, thereby harming the user experience. We propose Tail-Aware Data Augmentation (TADA) for long-tail sequential recommendation, which enhances the interaction frequency for tail items/users while maintaining head performance, thereby promoting the model's learning capabilities for the tail. Specifically, we first capture the co-occurrence and correlation among low-popularity items by a linear model. Building upon this, we design two tail-aware augmentation operators, T-Substitute and T-Insert. The former replaces the head item with a relevant item, while the latter utilizes co-occurrence relationships to extend the original sequence by incorporating both head and tail items. The augmented and original sequences are mixed at the representation level to preserve preference knowledge. We further extend the mix operation across different tail-user sequences and augmented sequences to generate richer augmented samples, thereby improving tail performance. Comprehensive experiments demonstrate the superiority of our method. The codes are provided at https://github.com/KingGugu/TADA.
title Tail-Aware Data Augmentation for Long-Tail Sequential Recommendation
topic Information Retrieval
url https://arxiv.org/abs/2601.10933