GenCI: Generative Modeling of User Interest Shift via Cohort-based Intent Learning for CTR Prediction
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arXiv
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| Main Authors: | Ou, Kesha, Tian, Zhen, Zhao, Wayne Xin, Lu, Hongyu, Wen, Ji-Rong |
|---|---|
| Format: | Preprint |
| Published: |
2026
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| Subjects: | |
| Online Access: | |
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