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Autori principali: Weeber, Franziska, Neplenbroek, Vera, Batzner, Jan, Padó, Sebastian
Natura: Preprint
Pubblicazione: 2026
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Accesso online:https://arxiv.org/abs/2601.18572
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author Weeber, Franziska
Neplenbroek, Vera
Batzner, Jan
Padó, Sebastian
author_facet Weeber, Franziska
Neplenbroek, Vera
Batzner, Jan
Padó, Sebastian
contents Personalization of LLMs by sociodemographic subgroup often improves user experience, but can also introduce or amplify biases and unfair outcomes across groups. Prior work has employed so-called personas, sociodemographic user attributes conveyed to a model, to study bias in LLMs by relying on a single cue to prompt a persona, such as user names or explicit attribute mentions. This disregards LLM sensitivity to prompt variation and the rarity of some cues in real interactions (external validity). We compare six commonly used persona cues across seven open and proprietary LLMs on four writing and advice tasks. While cues are overall highly correlated, they produce substantial variance in responses across personas that can change findings on persona-induced differences and bias. We therefore caution against claims based on single persona cues, especially when they are overly explicit and have low external validity.
format Preprint
id arxiv_https___arxiv_org_abs_2601_18572
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle One Persona, Many Cues, Different Results: How Sociodemographic Cues Impact LLM Personalization
Weeber, Franziska
Neplenbroek, Vera
Batzner, Jan
Padó, Sebastian
Computation and Language
Personalization of LLMs by sociodemographic subgroup often improves user experience, but can also introduce or amplify biases and unfair outcomes across groups. Prior work has employed so-called personas, sociodemographic user attributes conveyed to a model, to study bias in LLMs by relying on a single cue to prompt a persona, such as user names or explicit attribute mentions. This disregards LLM sensitivity to prompt variation and the rarity of some cues in real interactions (external validity). We compare six commonly used persona cues across seven open and proprietary LLMs on four writing and advice tasks. While cues are overall highly correlated, they produce substantial variance in responses across personas that can change findings on persona-induced differences and bias. We therefore caution against claims based on single persona cues, especially when they are overly explicit and have low external validity.
title One Persona, Many Cues, Different Results: How Sociodemographic Cues Impact LLM Personalization
topic Computation and Language
url https://arxiv.org/abs/2601.18572