TAIGR: Towards Modeling Influencer Content on Social Media via Structured, Pragmatic Inference
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| Main Authors: | , , , |
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| Format: | Preprint |
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2026
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| _version_ | 1866918310325518336 |
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| author | Nakshatri, Nishanth Sridhar Caplan, Eylon Pujari, Rajkumar Goldwasser, Dan |
| author_facet | Nakshatri, Nishanth Sridhar Caplan, Eylon Pujari, Rajkumar Goldwasser, Dan |
| contents | Health influencers play a growing role in shaping public beliefs, yet their content is often conveyed through conversational narratives and rhetorical strategies rather than explicit factual claims. As a result, claim-centric verification methods struggle to capture the pragmatic meaning of influencer discourse. In this paper, we propose TAIGR (Takeaway Argumentation Inference with Grounded References), a structured framework designed to analyze influencer discourse, which operates in three stages: (1) identifying the core influencer recommendation--takeaway; (2) constructing an argumentation graph that captures influencer justification for the takeaway; (3) performing factor graph-based probabilistic inference to validate the takeaway. We evaluate TAIGR on a content validation task over influencer video transcripts on health, showing that accurate validation requires modeling the discourse's pragmatic and argumentative structure rather than treating transcripts as flat collections of claims. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2601_20032 |
| institution | arXiv |
| publishDate | 2026 |
| record_format | arxiv |
| spellingShingle | TAIGR: Towards Modeling Influencer Content on Social Media via Structured, Pragmatic Inference Nakshatri, Nishanth Sridhar Caplan, Eylon Pujari, Rajkumar Goldwasser, Dan Computation and Language Health influencers play a growing role in shaping public beliefs, yet their content is often conveyed through conversational narratives and rhetorical strategies rather than explicit factual claims. As a result, claim-centric verification methods struggle to capture the pragmatic meaning of influencer discourse. In this paper, we propose TAIGR (Takeaway Argumentation Inference with Grounded References), a structured framework designed to analyze influencer discourse, which operates in three stages: (1) identifying the core influencer recommendation--takeaway; (2) constructing an argumentation graph that captures influencer justification for the takeaway; (3) performing factor graph-based probabilistic inference to validate the takeaway. We evaluate TAIGR on a content validation task over influencer video transcripts on health, showing that accurate validation requires modeling the discourse's pragmatic and argumentative structure rather than treating transcripts as flat collections of claims. |
| title | TAIGR: Towards Modeling Influencer Content on Social Media via Structured, Pragmatic Inference |
| topic | Computation and Language |
| url | https://arxiv.org/abs/2601.20032 |