TAIGR: Towards Modeling Influencer Content on Social Media via Structured, Pragmatic Inference

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Main Authors: Nakshatri, Nishanth Sridhar, Caplan, Eylon, Pujari, Rajkumar, Goldwasser, Dan
Format: Preprint
Published: 2026
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author Nakshatri, Nishanth Sridhar
Caplan, Eylon
Pujari, Rajkumar
Goldwasser, Dan
author_facet Nakshatri, Nishanth Sridhar
Caplan, Eylon
Pujari, Rajkumar
Goldwasser, Dan
contents Health influencers play a growing role in shaping public beliefs, yet their content is often conveyed through conversational narratives and rhetorical strategies rather than explicit factual claims. As a result, claim-centric verification methods struggle to capture the pragmatic meaning of influencer discourse. In this paper, we propose TAIGR (Takeaway Argumentation Inference with Grounded References), a structured framework designed to analyze influencer discourse, which operates in three stages: (1) identifying the core influencer recommendation--takeaway; (2) constructing an argumentation graph that captures influencer justification for the takeaway; (3) performing factor graph-based probabilistic inference to validate the takeaway. We evaluate TAIGR on a content validation task over influencer video transcripts on health, showing that accurate validation requires modeling the discourse's pragmatic and argumentative structure rather than treating transcripts as flat collections of claims.
format Preprint
id arxiv_https___arxiv_org_abs_2601_20032
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle TAIGR: Towards Modeling Influencer Content on Social Media via Structured, Pragmatic Inference
Nakshatri, Nishanth Sridhar
Caplan, Eylon
Pujari, Rajkumar
Goldwasser, Dan
Computation and Language
Health influencers play a growing role in shaping public beliefs, yet their content is often conveyed through conversational narratives and rhetorical strategies rather than explicit factual claims. As a result, claim-centric verification methods struggle to capture the pragmatic meaning of influencer discourse. In this paper, we propose TAIGR (Takeaway Argumentation Inference with Grounded References), a structured framework designed to analyze influencer discourse, which operates in three stages: (1) identifying the core influencer recommendation--takeaway; (2) constructing an argumentation graph that captures influencer justification for the takeaway; (3) performing factor graph-based probabilistic inference to validate the takeaway. We evaluate TAIGR on a content validation task over influencer video transcripts on health, showing that accurate validation requires modeling the discourse's pragmatic and argumentative structure rather than treating transcripts as flat collections of claims.
title TAIGR: Towards Modeling Influencer Content on Social Media via Structured, Pragmatic Inference
topic Computation and Language
url https://arxiv.org/abs/2601.20032