Trackly: A Unified SaaS Platform for User Behavior Analytics and Real Time Rule Based Anomaly Detection

Fuente: arXiv
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Autores principales: Haque, Md Zahurul, Rahman, Md. Hafizur, Sarker, Yeahyea
Formato: Preprint
Publicado: 2026
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author Haque, Md Zahurul
Rahman, Md. Hafizur
Sarker, Yeahyea
author_facet Haque, Md Zahurul
Rahman, Md. Hafizur
Sarker, Yeahyea
contents Understanding user behavior is essential for improving digital experiences, optimizing business conversions, and mitigating threats like account takeovers, fraud, and bot attacks. Most platforms separate product analytics and security, creating fragmented visibility and delayed threat detection. Trackly, a scalable SaaS platform, unifies comprehensive user behavior analytics with real time, rule based anomaly detection. It tracks sessions, IP based geo location, device browser fingerprints, and granular events such as page views, add to cart, and checkouts. Suspicious activities logins from new devices or locations, impossible travel (Haversine formula), rapid bot like actions, VPN proxy usage, or multiple accounts per IP are flagged via configurable rules with weighted risk scoring, enabling transparent, explainable decisions. A real time dashboard provides global session maps, DAU MAU, bounce rates, and session durations. Integration is simplified with a lightweight JavaScript SDK and secure REST APIs. Implemented on a multi tenant microservices stack (ASP.NET Core, MongoDB, RabbitMQ, Next.js), Trackly achieved 98.1% accuracy, 97.7% precision, and 2.25% false positives on synthetic datasets, proving its efficiency for SMEs and ecommerce.
format Preprint
id arxiv_https___arxiv_org_abs_2601_22800
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Trackly: A Unified SaaS Platform for User Behavior Analytics and Real Time Rule Based Anomaly Detection
Haque, Md Zahurul
Rahman, Md. Hafizur
Sarker, Yeahyea
Cryptography and Security
Machine Learning
Understanding user behavior is essential for improving digital experiences, optimizing business conversions, and mitigating threats like account takeovers, fraud, and bot attacks. Most platforms separate product analytics and security, creating fragmented visibility and delayed threat detection. Trackly, a scalable SaaS platform, unifies comprehensive user behavior analytics with real time, rule based anomaly detection. It tracks sessions, IP based geo location, device browser fingerprints, and granular events such as page views, add to cart, and checkouts. Suspicious activities logins from new devices or locations, impossible travel (Haversine formula), rapid bot like actions, VPN proxy usage, or multiple accounts per IP are flagged via configurable rules with weighted risk scoring, enabling transparent, explainable decisions. A real time dashboard provides global session maps, DAU MAU, bounce rates, and session durations. Integration is simplified with a lightweight JavaScript SDK and secure REST APIs. Implemented on a multi tenant microservices stack (ASP.NET Core, MongoDB, RabbitMQ, Next.js), Trackly achieved 98.1% accuracy, 97.7% precision, and 2.25% false positives on synthetic datasets, proving its efficiency for SMEs and ecommerce.
title Trackly: A Unified SaaS Platform for User Behavior Analytics and Real Time Rule Based Anomaly Detection
topic Cryptography and Security
Machine Learning
url https://arxiv.org/abs/2601.22800