Generative Artificial Intelligence in Small and Medium Enterprises: Navigating its Promises and Challenges

Fuente: arXiv
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Main Authors: Rajaram, Kumaran, Tinguely, Patrick Nicolas
Format: Preprint
Published: 2026
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author Rajaram, Kumaran
Tinguely, Patrick Nicolas
author_facet Rajaram, Kumaran
Tinguely, Patrick Nicolas
contents The latest technological developments in generative artificial intelligence (GAI) offer powerful capabilities to small and medium enterprises (SMEs), as they facilitate the democratization of both scalability and creativity. Even if they have little technical expertise or financial resources, SMEs can leverage this technology to streamline work processes and unleash innovation, thereby improving their product offerings and long-term competitiveness. This paper discusses how SMEs can navigate both the promises and challenges of GAI and offers a roadmap for deploying GAI. We introduce a sailing metaphor that reveals key strategic dimensions for GAI deployment: competency of employees, effective leadership and work values, organizational culture, collaboration and cooperation, and relationships with third parties. We offer practical recommendations that serve as a useful compass for successfully deploying GAI in SMEs.
format Preprint
id arxiv_https___arxiv_org_abs_2602_00091
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Generative Artificial Intelligence in Small and Medium Enterprises: Navigating its Promises and Challenges
Rajaram, Kumaran
Tinguely, Patrick Nicolas
Computers and Society
Artificial Intelligence
The latest technological developments in generative artificial intelligence (GAI) offer powerful capabilities to small and medium enterprises (SMEs), as they facilitate the democratization of both scalability and creativity. Even if they have little technical expertise or financial resources, SMEs can leverage this technology to streamline work processes and unleash innovation, thereby improving their product offerings and long-term competitiveness. This paper discusses how SMEs can navigate both the promises and challenges of GAI and offers a roadmap for deploying GAI. We introduce a sailing metaphor that reveals key strategic dimensions for GAI deployment: competency of employees, effective leadership and work values, organizational culture, collaboration and cooperation, and relationships with third parties. We offer practical recommendations that serve as a useful compass for successfully deploying GAI in SMEs.
title Generative Artificial Intelligence in Small and Medium Enterprises: Navigating its Promises and Challenges
topic Computers and Society
Artificial Intelligence
url https://arxiv.org/abs/2602.00091