Query-Mixed Interest Extraction and Heterogeneous Interaction: A Scalable CTR Model for Industrial Recommender Systems
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arXiv
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| Autori principali: | , , , , |
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| Natura: | Preprint |
| Pubblicazione: |
2026
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| _version_ | 1866912898597519360 |
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| author | Wang, Fangye Yang, Guowei Zhou, Xiaojiang Yang, Song Wang, Pengjie |
| author_facet | Wang, Fangye Yang, Guowei Zhou, Xiaojiang Yang, Song Wang, Pengjie |
| contents | Learning effective feature interactions is central to modern recommender systems, yet remains challenging in industrial settings due to sparse multi-field inputs and ultra-long user behavior sequences. While recent scaling efforts have improved model capacity, they often fail to construct both context-aware and context-independent user intent from the long-term and real-time behavior sequence. Meanwhile, recent work also suffers from inefficient and homogeneous interaction mechanisms, leading to suboptimal prediction performance. To address these limitations, we propose HeMix, a scalable ranking model that unifies adaptive sequence tokenization and heterogeneous interaction structure. Specifically, HeMix introduces a Query-Mixed Interest Extraction module that jointly models context-aware and context-independent user interests via dynamic and fixed queries over global and real-time behavior sequences. For interaction, we replace self-attention with the HeteroMixer block, enabling efficient, multi-granularity cross-feature interactions that adopt the multi-head token fusion, heterogeneous interaction and group-aligned reconstruction pipelines. HeMix demonstrates favorable scaling behavior, driven by the HeteroMixer block, where increasing model scale via parameter expansion leads to steady improvements in recommendation accuracy. Experiments on industrial-scale datasets show that HeMix scales effectively and consistently outperforms strong baselines. Most importantly, HeMix has been deployed on the AMAP platform, delivering significant online gains over DLRM: +3.61\% GMV, +2.78\% PV\_CTR, and +2.12\% UV\_CVR. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2602_09387 |
| institution | arXiv |
| publishDate | 2026 |
| record_format | arxiv |
| spellingShingle | Query-Mixed Interest Extraction and Heterogeneous Interaction: A Scalable CTR Model for Industrial Recommender Systems Wang, Fangye Yang, Guowei Zhou, Xiaojiang Yang, Song Wang, Pengjie Information Retrieval Learning effective feature interactions is central to modern recommender systems, yet remains challenging in industrial settings due to sparse multi-field inputs and ultra-long user behavior sequences. While recent scaling efforts have improved model capacity, they often fail to construct both context-aware and context-independent user intent from the long-term and real-time behavior sequence. Meanwhile, recent work also suffers from inefficient and homogeneous interaction mechanisms, leading to suboptimal prediction performance. To address these limitations, we propose HeMix, a scalable ranking model that unifies adaptive sequence tokenization and heterogeneous interaction structure. Specifically, HeMix introduces a Query-Mixed Interest Extraction module that jointly models context-aware and context-independent user interests via dynamic and fixed queries over global and real-time behavior sequences. For interaction, we replace self-attention with the HeteroMixer block, enabling efficient, multi-granularity cross-feature interactions that adopt the multi-head token fusion, heterogeneous interaction and group-aligned reconstruction pipelines. HeMix demonstrates favorable scaling behavior, driven by the HeteroMixer block, where increasing model scale via parameter expansion leads to steady improvements in recommendation accuracy. Experiments on industrial-scale datasets show that HeMix scales effectively and consistently outperforms strong baselines. Most importantly, HeMix has been deployed on the AMAP platform, delivering significant online gains over DLRM: +3.61\% GMV, +2.78\% PV\_CTR, and +2.12\% UV\_CVR. |
| title | Query-Mixed Interest Extraction and Heterogeneous Interaction: A Scalable CTR Model for Industrial Recommender Systems |
| topic | Information Retrieval |
| url | https://arxiv.org/abs/2602.09387 |