Investigating the Effects of Eco-Friendly Service Options on Rebound Behavior in Ride-Hailing
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arXiv
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| Format: | Preprint |
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2026
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| _version_ | 1866911439314223104 |
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| author | Zeqiri, Albin Rietzler, Michael Rukzio, Enrico |
| author_facet | Zeqiri, Albin Rietzler, Michael Rukzio, Enrico |
| contents | Eco-friendly service options (EFSOs) aim to reduce personal carbon emissions, yet their eco-friendly framing may permit increased consumption, weakening their intended impact. Such rebound effects remain underexamined in HCI, including how common eco-feedback approaches shape them. We investigate this in an online within-subjects experiment (N=75) in a ride-hailing context. Participants completed 10 trials for five conditions (No EFSO, EFSO - Minimal, EFSO - CO2 Equivalency, EFSO - Gamified, EFSO - Social), yielding 50 choices between walking and ride-hailing for trips ranging from 0.5mi - 2.0mi (0.80km - 3.22km). We measured how different EFSO variants affected ride-hailing uptake relative to a No EFSO baseline. EFSOs lacking explicit eco-feedback metrics increased ride-hailing uptake, and qualitative responses indicate that EFSOs can make convenience-driven choices more permissible. We conclude with implications for designing EFSOs that begin to take rebound effects into account. |
| format | Preprint |
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arxiv_https___arxiv_org_abs_2602_10237 |
| institution | arXiv |
| publishDate | 2026 |
| record_format | arxiv |
| spellingShingle | Investigating the Effects of Eco-Friendly Service Options on Rebound Behavior in Ride-Hailing Zeqiri, Albin Rietzler, Michael Rukzio, Enrico Human-Computer Interaction Computers and Society Eco-friendly service options (EFSOs) aim to reduce personal carbon emissions, yet their eco-friendly framing may permit increased consumption, weakening their intended impact. Such rebound effects remain underexamined in HCI, including how common eco-feedback approaches shape them. We investigate this in an online within-subjects experiment (N=75) in a ride-hailing context. Participants completed 10 trials for five conditions (No EFSO, EFSO - Minimal, EFSO - CO2 Equivalency, EFSO - Gamified, EFSO - Social), yielding 50 choices between walking and ride-hailing for trips ranging from 0.5mi - 2.0mi (0.80km - 3.22km). We measured how different EFSO variants affected ride-hailing uptake relative to a No EFSO baseline. EFSOs lacking explicit eco-feedback metrics increased ride-hailing uptake, and qualitative responses indicate that EFSOs can make convenience-driven choices more permissible. We conclude with implications for designing EFSOs that begin to take rebound effects into account. |
| title | Investigating the Effects of Eco-Friendly Service Options on Rebound Behavior in Ride-Hailing |
| topic | Human-Computer Interaction Computers and Society |
| url | https://arxiv.org/abs/2602.10237 |